Winchester Homes

Brand Strategy

When Winchester Homes hired NDG as its agency of record, our first task was to conduct a complete rebranding to reflect a more streamlined approach to customization. The effort also included bringing what was three distinct brands—Winchester Homes, Everson Homes and Camberley Homes—all under the Winchester umbrella. We refined the “Your Home. Your Way.” tagline and created a new aesthetic and messaging style, then created a vast array of corporate and community-specific deliverables to reflect the new brand.