Stonehall Bethesda

Branding

Luxury condominium builders Duball, LLC, contacted us to help shape the future of their new building at the corner of Battery Lane and Woodmont Avenue in Bethesda. It’s an exceptional 9-story property, featuring 46 elegant homes starting from the $800’s.

From naming the building—Stonehall Bethesda—to crafting the brand’s signature style, we provided Duball with all of the pre-launch branding. The logo and aesthetic we created evokes the feel of a traditional private club but with a twist to reflect the brand’s mix of classic and modern style.

Our team designed and built a landing page to introduce potential buyers to Stonehall Bethesda. It encapsulates the elegance and unique style of the building with a clean interface and a lush feel. The innovative design elements work across multiple devices while maintaining this brand's message and aesthetic.

Stonehall Bethesda is set to begin accepting pre-sales in Fall 2015, with completion scheduled for the following year. A more aggressive approach to branding and selling this luxury condominium is in the works.