In early 2015, Brookfield Residential opened an experimental model home, utilizing the latest in healthy and energy-efficient technology, features and construction methods. We called it The PureBlue Home, capturing the all-encompassing approach and connecting it to the broader Brookfield Blue energy-efficiency program. To make the idea easily understandable, we chose to describe it as a concept home, much like BMWs popular concept cars. The team at Brookfield Residential was extremely passionate about the project. To best convey that passion, we featured team members, as well as beautiful footage of the home itself in a promotional video.