Mid-Atlantic Builders

Sales Center Experience

Mid-Atlantic Builders’ emphasis on creating a better customer experience was the motivation behind several recent projects, including the redesign of their model home sales centers. We applied a clean, sleek approach throughout, from the back-lit displays to the simple white paint on the walls.

We also incorporated dual 47-inch digital touchscreens. The easy-to-use displays allow for both a formal sales presentation and a “self-guided tour” by prospective home buyers. Content is updated in real time, ensuring accurate data such as home pricing, features and lot availability.

The updated aesthetic carried through to enhance Mid-Atlantic Builders—website, emails and direct mail pieces.