Colonial Forge

Community Branding

Colonial Forge is a community in Stafford, Virginia, by Beazer Homes, Drees Homes and Augustine Homes. When they approached NDG, they were struggling to gain a foothold in the market. Our rebranding effort overcame the disconnect in their previous marketing by painting an accurate portrayal of Colonial Forge as a traditional American community. It included a redesign of the logo, a new color palette and patriotic Americana messaging, perfect for an area heavy on active military, veterans and government workers.

Following the success of our initial rebranding, we adapted the logo and header treatment to promote Colonial Forge’s “Dream Big Spring Savings Event.” In the header, the promotion name replaced the primary logo, while the USPs were called out within the stripes on the flag. Through eblasts, banner ads, text ads and homepage pop-ups, we created urgency and invited visitors to stop by the community during the three-weekend event to take advantage of special savings and a limited-time opportunity.