Earlier this week, Facebook announced that Timeline for brand pages will be pushed live on March 30.

One benefit to the new layout—photos will become a main focus. According to Dr. John Medina’s book, Brain Rules, “we learn and remember best through pictures, not through written or spoken words,” meaning better and faster brand recognition and engagement.

The purpose of the Facebook brand page will be less about selling and more about telling an authentic story and sharing your company culture. This is another opportunity to express what makes your company unique and build an emotional connection with fans.

Here are a few things you can do to prepare:

  • Start thinking about your company’s cover photo. It’s the perfect spot to showcase a new product or promotion.
  • Go through your company’s history and mark milestones to share on the timeline and show a more complete story.
  • Make sure all of your information, photos, and videos are up to date.

Check out the links below to learn more about Facebook Timeline for brand pages: