Tag Archive for 'socialmedia'

Social or Search: Who will be Online Advertising’s King of the Hill?

Published
by
NDG
on June 29, 2010
in advertising, e-marketing, interactive and web
. 0 Comments

According to a recent article on Mashable, Facebook has reached the top volume ranking in the United States. Hitwise, the data analytics service from Experian, has found that social networks in general are more popular than search engines in some parts of the world, and that Facebook has now surpassed Google to become the most visited website:

“Facebook recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook increased 185% last week as compared to the same week in 2009, while visits to Google increased 9% during the same time frame. Together Facebook and Google accounted for 14% of all US Internet visits last week [the week ending March 7th, 2010].”

In fact, according to Mashable, networks such as Facebook been pushing hard against the biggest names in web search including Google for several months: “Now, we’ve learned that in the UK, people are visiting social networks more than they’re visiting search engines. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook now captures over 7%.”

And, global page view trends for Facebook and Google show that “while social networks such as Facebook don’t pose an immediate threat to search engines for their core functionality, they do pose a large threat to search engines’ largest revenue source, advertising.”

Click Here to read the entire article on Mashable.

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NDG’s 2010 Online Marketing Fundamentals

Published
by
NDG
on February 3, 2010
in advertising, articles, e-marketing, new home sales marketing and real estate marketing
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Connect the Dot.com’s in Your Online Marketing

for Homebuilders, Developers, and Real Estate Brokerages

A Step-By-Step Process to Staying Focused and On-Track in Today’s Market

NDG is sharing a roadmap with our clients and friends this year. It’s a roadmap to achieving online advertising and marketing results in 2010. In seven steps—steps, which we admit, are complex, and which take time and dedication to achieve—NDG will show you how to lay the groundwork for online real estate marketing and sales success this year. We’ll share one step per post, starting this week with:

Follow the Content Path: The Fundamental Components Required for Integrating and Flowing Your Data

What to do, where to do it, and how to make it all work together: Revealed below is NDG’s online integration map for flowing data (content) throughout the fundamental online marketing components for Homebuilders, Developers, and Real Estate Brokerages.

dataflow3

1. Utilize a Branded, Adminable, and Content-Driven Website

What does “Adminable” mean?

This term simply means that your website is easily updated with new content by non-programmers via a Content Management System (CMS) that allows you to modify the content on your website without the help of a programmer.

What does “Content-Driven” mean?

We mean that fresh content is critical to your success, just as gasoline is required to make your car’s engine go: Community Listings, Inventory Homes List, Customizable Interactive Floorplans, Product Photography, Customizable Driving Directions to Sales Centers, Homeowner Testimonials, etc.

2. Utilize a Customer Relations Management System  (CRM)

What is a Customer Relations Management System?

Software that helps organize, manage, automate, and ensure the quality of your company’s interactions with both sales prospects and buyers.  Utilizing a CRM system will help you convert browsers into buyers.

3. Export XML Data Feeds from your CRM to 3rd-Party Referral Websites

What is an XML Feed?

This is the programming code that feeds YOUR HOME LISTINGS into third-party referral websites such as NewHomeSource.com, Trulia.com, or Move.com, etc., automatically, ensuring your listings on these websites are current and accurate—without having to manage the data manually.

4. Connect with Social Media Platforms

What are Social Media?

These are the online communities, websites, and platforms (such as Blogs, Facebook, YouTube, Twitter, etc) that allow people from any location on the planet to come together to share common interests. Social Media are today’s public relations.

5. Acquire and Analyze Website Analytic Performance Data

What are Website Analytics?

The hard numbers from your website and other online components that tell you who is interacting with you, or not, and why, where, when, and how. The proof is in the numbers, and the more you know and understand, the more you’ll be able to refine your approach and modify your outreach to create the greatest results.

By utilizing each of these fundamental components, and by properly flowing your content and data through them in the correct order, you can ensure that your online resources are structured for maximum efficiency, that no (or at least few) opportunities for exposure and connection with the right prospects are being missed, and that you are poised for the most return on your investment.

Next week we’ll discuss the fuel that makes this online engine run: CONTENT!

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A Wide World of Web Commercials

Published
by
NDG
on April 30, 2009
in articles
. 0 Comments

We’re big believers in the power of new media to transform relationships. And we’re big on Seth Godin. Over at his blog, Seth points out that “TV advertisers are finally discovering that YouTube + viral imagination = free media.” And while the cost of providing and “broadcasting” content is now phenomenally lower, “the rules are different, as they always are online.” For starters, you’re going to have more companies to compete with. And, once you set your idea free into the digital world, you lose control over it. The biggest change? The guys with the best ideas will win; not necessarily the guys with the most money. Read the whole artice here.

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