Tag Archive for 'signage'

Show Me the Way, Part 2

Published
by
NDG
on January 15, 2009
in marketing, new home sales marketing and real estate marketing
. 0 Comments

By following some basic rules, we can ensure that we see real returns on our signage investment, ensure that we’re giving sales staff everything they need to get traffic flowing, and remove any room for excuses. Here are some more fundamental rules for making sure that we get the most from our signage.

TEMPORARY SIGNAGE:
These signs, while temporary, are absolutely invaluable for driving traffic. They include A-frames, flags, spinners, etc, with messages such as “Now Open”, “Event Today”, “Decorated Model,” etc, and they should all naturally list the property name and contact information including phone number and website address should those interested not have time to stop for your event.

PROXIMITY BILLBOARDS:
Outdoor signage like billboards can be very cost-effective. Rather than using these signs as branding for your company’s offerings and lifestyle, etc, these should be used as very large “directional” signs that are simple, basic, and to the point: “OPAL POINT / NEW TOWNHOMES / NEXT LEFT” and of course, again, you must include the property website address.

READABILITY & CONSISTENCY:
Finally, what makes signage effective is ensuring that it is engaging and attention-getting while also being easy to read, easy to pull the essential information from (see the criteria for “Entrance Sign” in our last post), and ensuring that all signs are consistent—that is, that each clearly looks like it came from the same property. When signs do not appear to be all from or for the same property, they are confusing to the prospect. And, consistency helps build recognition, further maximizing your investment.

There are of course more kinds of signage, and things you can do with them, but these are the essentials you must follow to make sure your new home sales signage is really working for you as hard as possible.

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Show Me the Way: Effective New Home Signage

Published
by
NDG
on January 13, 2009
in marketing and real estate marketing
. 0 Comments

What brings traffic? Quality websites that are optimized for search engines to find easily. But beyond that, the second biggest source of traffic is still the most fundamental and traditional type of advertising: Signage. We often make many excuses for why traffic is down, and usually the culprit that sales people point to is “poor signage.”

By following some basic rules, we can ensure that we see real returns on our signage investment, ensure that we’re giving sales staff everything they need to get traffic flowing, and remove any room for excuses. If your website is pulling qualified traffic and your signage is too, then the only thing left for salespeople to do is close the deal. No more excuses. Here’s how NDG Communications makes signage work as hard as possible.

THE FUNDAMENTALS OF NEW HOME SALES SIGNAGE:

THE ENTRANCE SIGN:
The entrance sign must be highly visible, easily readable (even at 55mph+), share product type, amenities, phone number, and most importantly, the website address.

MODEL/SALES CENTER SIGN:
The model or sales center sign must include model name (if applicable), hours of operation, phone number, and again, most importantly, the website address.

DIRECTIONALS/BANDITS:
Directional routes should be well mapped out. Directional/wayfinding signs should help buyers find your communities and capture buyer interest in your property. These signs also let “drive-by” prospects know there is a home on the market in the neighborhood. The signs should be clear and easy to read; 20×24 is recommended. And, the routes should be driven every weekend to ensure proper placement of signs.

Stay tuned for the second half of this article.

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