We’re big believers in the power of new media to transform relationships. And we’re big on Seth Godin. Over at his blog, Seth points out that “TV advertisers are finally discovering that YouTube + viral imagination = free media.” And while the cost of providing and “broadcasting” content is now phenomenally lower, “the rules are different, as they always are online.” For starters, you’re going to have more companies to compete with. And, once you set your idea free into the digital world, you lose control over it. The biggest change? The guys with the best ideas will win; not necessarily the guys with the most money. Read the whole artice here.
Tags: e-marketing, ndg communications, online video, Seth Godin, socialmedia, web 2.0, youtubeTag Archive for 'Seth Godin'
Is your company, service, product, or brand receiving attention? Is anybody talking about you? If not, you may need to ask yourself some hard questions. Seth Godin shares a particularly critical concern in his blog that everyone in business should be considering.
