Tag Archives: SEO

Integrating Social Media into Your Online Marketing Plan


Continuing our Step-By-Step Process to Staying Focused and On Track in Today’s Market, this week, we’ll discuss how Social Media can help you distribute your content online to help achieve your search engine marketing and optimization goals, as well as … Continue reading

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Pay to Play Until You Can Go Organic: Search Engine Marketing


As new home sales expert Myers Barnes often says, “It’s Online or the Breadline.” According to the National Association of Realtors, more than 90% of new homebuyers are starting their research and selection process online, shopping by elimination to determine … Continue reading

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Making Your Website Searchable and Social Media Friendly


There is an increasing demand for fresh, live web content as well as an increasingly high expectation of consumers to be able to interact with what they find in search results. This naturally requires that website owners and content publishers … Continue reading

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The Right Mix for the Highest Digital ROI


Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. … Continue reading

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Create Effective Search Engine Optimization Using Flash—Yes, Flash


Frequently we come across blog postings, white papers, and articles in magazines regarding the use of Flash-based websites and its negative effect on search engine optimization (SEO) efforts. Almost unanimously, many who claim to be experts condemn the use of … Continue reading

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Getting to the Top, Part 2


With interactive advertising the advertiser now has total control of budget—meaning they determine how much they are willing to pay for each click, and how many clicks they will pay for in a predetermined period. And, with the fully detailed … Continue reading

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Getting to the Top: More Search Engine Basics


Last time, we talked about the fundamentals of making sure your website is as close to the top of the list as possible for prospect internet searches. Implementing those changes is critical, but the process takes time. And since we … Continue reading

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How to Make Search Work for You


Last time, we gave you some hard facts about the importance of search engine optimization for new home sales websites, like the fact that 84% of homebuyers start their new home search on the internet. So you understand WHY you … Continue reading

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Does Your Website Get a Passing Grade?


Ready to see how your website really measures up when it comes to driving qualified traffic? Use this professional website assessment checklist to see if your website is making the grade and or if you could use some improvement. Scoring … Continue reading

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Driving Web Traffic, Part 2


DOES YOUR WEBSITE HAVE WHAT IT TAKES TO DRIVE TRAFFIC? Part 2 With the website being the most fundamental marketing tool, and the hub of all information, here are some additional basic but critical factors to consider for your sales … Continue reading

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