real estate marketing » 4/9 » NDG Communications, Inc.

The holidays started a little earlier than usual here at NDG Communications. Kicking off in early November, members of our team were busy writing scripts, shooting video, designing a website, and even “sweetening up” a dollhouse for what would become this year’s NDG interactive holiday greeting: the world’s first “Sweetly Efficient” house, from EnergySweet Homes.

For days, we were at work converting what once was a simple dollhouse into a mouth-watering masterpiece complete with graham cracker floors, chocolate solar panels, and a fruitcake foundation, among other scrumptious efficiency features. Click here to see the fruits—or should we say, “candy”—of our labor!

We are happy to announce that Beechtree, a valued NDG client, has officially broken ground on their swim and racquet club. The new facility—a recreation centerpiece in Upper Marlboro’s premier luxury community—will feature a clubhouse, meeting/party room, swimming pool, children’s pool, fitness center, and a racquet club! Beechtree is also home to an award-winning golf course, 11,000 sq. ft. clubhouse, and a scenic 30-acre lake.

From everyone here at NDG, we’d like to wish you a very Happy Thanksgiving. As the holiday season gets underway, we hope you are able to enjoy time and traditions with friends and family, and that you can take a moment to remember all the people and things we have to be thankful for this year.

Beverly Kitchens, NDG Art Director

I recently attended Advertising Week DC 2011 where respected industry experts discussed topics such as mobile technologies and social networks as they relate to advertising and marketing. The biggest takeaway this year: the rise and coming dominance of mobile.

In today’s world, with increasing use of smartphones and tablets, people are always connected, making mobile advertising extremely important. And, it’s effective⎯mobile banners have a 10% higher click-through rate than online banner ads.

Some contributing factors: Many people are getting smartphones for the first time. They are downloading apps⎯the average user has 45⎯and they are rediscovering brands with their phone. And, instead of pulling out the old laptop, many are resorting to their newly-dubbed “couch companion,” their tablet, for email, social networking, and surfing the web.

A third of all Americans over the age of 13 own smartphones and more than a third of smartphone users check their phone before getting out of bed in the morning and climbing back in at night.

Check out AdWeekDC for more information about the event, and about mobile advertising.

NDG is pleased to announce our client, Stanley Martin Homes, and Duball LLC recently launched a new website for their latest community, Foxhall Ridge.

Foxhall Ridge is a luxurious community of elegant townhomes located between Georgetown and the Palisades in Washington, D.C. The community offers luxury townhomes for discerning homebuyers in two unique neighborhoods, The Enclave and The Terraces.

Designed by NDG, the new website features an interactive sitemap, and showcases available homesites in each neighborhood, as well as nearby amenities.

NDG is proud to have developed this website with the wonderful team at Stanley Martin and we look forward to more fruitful collaboration.

Today we join our nation in paying tribute to the 25 million veterans that have so valiantly served our country and defended our freedoms, and we reflect on the sacrifices made by our soldiers and their families.

Whether you display a flag, attend a Veteran’s Day Parade, or observe a moment of silence, please take a few minutes to remember those who served.

NDG Communications is proud to welcome our new Associate Creative Director, Christine DiGiovacchino. Christine is a graduate of Pennsylvania State University where many sleepless nights and several close encounters with an Xacto blade earned her a Bachelor of Science in Graphic Design/Photography. Prior to joining the NDG team, Christine worked as a designer, art director, and copywriter serving a wide range of clients and industries. Christine is now putting her expert creative and account-executive-taming skills to work as NDG’s Associate Creative Director. When she’s not working, Christine enjoys hanging out with friends, family, and her 98-pound mastiff.

Negotiation doesn’t mean giving away anything. It means keeping what you want and need to. One of the most important tools you can give your onsite sales people right now is the power of negotiating on value, instead of on price—not an easy thing to do, and even harder in our current economic reality, but it can be done.

New home sales training expert Myers Barnes has just released his latest book, “Secrets of New Home Sales Negotiation—How to Achieve ‘Yes!’ Every Time,” which can transform your sales team’s approach to negotiating. With these field-tested strategies your team can create success with even the most difficult of prospects. Myers covers critical topics such as dealing with price resistance, multicultural selling, solid negotiation strategies, and more, all with the goal of making “yes” a reality more often, and relying far less on deals, discounts, or incentives.

I highly recommend this brief but informative volume of incredibly effective sales strategies that really work, and that can really put your sales team back in the game in a big way. Click here to learn more.

How many agencies in our business get to work with the best of the very best? N DG Communications congratulates our client Mid-Atlantic Builders on being named Builder of the Year by the Maryland-National Capital Building Industry Association.

We are exceedingly proud to work with such a remarkable company that always goes above and beyond in quality and service for their customers, and happy that they have received the recognition they so rightly have earned and deserved.

So to the entire Mid-Atlantic Builders team, we wish you sincerest congratulations on your 9th Builder of the Year award!

NDG Communications, Inc.

Tag Archives: real estate marketing

Getting an Early Start to the Holidays at NDG

Beechtree Breaks Ground on Swim and Racquet Facility!

Happy Thanksgiving!

What We Learned at Advertising Week DC 2011

Stanley Martin and Duball, LLC, Launch Foxhall Ridge Website

Salute to Our Veterans

Introducing Our Newest NDG Team Member, Christine DiGiovacchino

Selling on VALUE, not PRICE: “Secrets of New Home Sales Negotiation” by Myers Barnes

ANNOUNCING THE BUILDER OF THE YEAR 2011: MID-ATLANTIC BUILDERS