NDG Communications is proud to announce the launch of the new Fulton Research website www.FultonResearch.com, where you can:
• Register to receive a free subscription to Residential Market Trends, which provides key market statistics and important indicators every month. With your free subscription, you will also gain access to the complete archive of past editions.
• Stay up to date with ON TARGET, the Fulton Research blog, which comments on current market events, and gives you early notice of big news on the horizon that affects your business.
• Learn more about Fulton Research’s project profiles and how their comprehensive services can give you the competitive edge you need to make smart, informed decisions about everything from marketing and sales to investing tactics and long-term business strategies.
We’re very proud of the work we’ve created for Fulton Research and encourage everyone in the builder, real estate, development, and housing industries to visit their new website for some of the most up-to-date insights and analysis available.
Tags:
e-marketing,
fulton research,
ndg communications,
real estate marketing,
website design
NDG Communications is proud to announce the launch of www.GibsonsGrant.com, the new community website for Kent Island’s premier natural Chesapeake waterfront community, Gibson’s Grant. This outstanding community offers select homesites, nature trails, numerous amenities including a community center, and a 55-acre nature walk that offers breathtaking views and opportunities to take in Maryland’s flora and fauna up close. We’re very proud of our work for the community, and equally proud to work with an esteemed client such as Elm Street Development who understands the importance of preserving our natural spaces.
Tags:
e-marketing,
ndg communications,
real estate marketing,
website design
On his blog Do You Convert? Mike Lyon dishes the dirt on who’s shopping online for new homes. The latest Pew Research Center study shows that Baby Boomers comprise 35% of the total adult population using the Internet. According to Mike, “they’re wired to the Web and they know how to use it!”
Tags:
new home marketing,
real estate marketing
Relocations are a big untapped market for many real estate firms. The recent National Association of Realtors Profile of Buyers and Sellers provided statistical data that indicated a strong correlation between the relocation market and Realtors (as opposed to homebuilders, developers, or others).
Our Conclusions regarding Relocation:
• Realtors have the best access to relocation buyers
• Buyers are five (5) times more likely to make their first contact a Realtor rather than a builder
• 11% of all home purchasers cited Relocation as the primary reason for a home purchase
ANALYSIS AT-A-GLANCE
Method of Home Purchase:
• 81% - From a real estate agent or broker
• 54% - Of new home buyers used a real estate agent or broker
• 10% - Directly from builder or builder’s agent
First Step Taken During the Home Buying Process:
• 33% - Search for homes via the Internet
• 17% - Contacted a real estate agent
• 03% - Contacted a builder or visited a model home
Resources Used When Searching for a Home:
• 87% - Internet
• 85% - Real estate agent
• 22% - Homebuilder
Where Buyers Found the Home They Purchased:
• 37% - From the Internet
• 33% - From a real estate agent
• 07% - Builder or builder’s agent
Internet Resources Used:
• 60% - Local metropolitan MLS websites
• 48% - Realtor.com
• 46% - Real estate company websites
DATA SOURCE:
The 2008 National Association of Realtors® Profile of Home Buyers and Sellers
Tags:
new home sales marketing,
real estate marketing
Things are Changing Fast.
Here are some fast facts from the National Association of Realtors on how new home buyers are shopping, and their expectations:
Buyers are now 1000% more likely to find the home they purchase on the Internet than in a newspaper.
Buyers are now 3200% more likely to find the home they purchase on the Internet than in a real estate publication or magazine.
Buyers are doing more research: 16.5 weeks in 2008, compared to 12.1 weeks in 2007 and only 6.4 in 2006.
Buyer expectations for online response have increased: 68% expect response within an hour, and 96% expect with in 4 hours.
The new home shopping and buying experience is now largely an Internet experience. If the experience you’re offering your prospects isn’t clearly superior to that of your competitors, isn’t it time to Get Real about your online sales and marketing?
Data courtesy NAR 2008 Buyers and Sellers Profile
Tags:
ndg communications,
new home sales,
new home sales marketing,
real estate marketing
Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. And, it seems no surprise that display advertising is taking the back seat now. Click here to read the whole article.
Tags:
e-mail marketing,
e-marketing,
ndg communications,
new home marketing,
new home sales,
real estate marketing,
search engine optimization,
SEO
Industry expert and one of NDG’s most respected mentors Myers Barnes has just published his latest book, New Home Sales in a Nutshell.
Myers is the guy that everyone in new home sales turns to for training, inspiration, and the insights that help turn average salespeople into true super-achievers. His new book delivers truly effective strategies for success in a challenged market. We’re confident that New Home Sales in a Nutshell will have new home salespeople closing sales like clockwork, and happy to give our endorsement of this leading industry figure and his exceptional new book.
Tags:
myers barnes,
ndg communications,
new home marketing,
new home sales marketing,
new home sales training,
real estate marketing
The Nationals is the nation’s largest competition for new home sales and marketing, and is presented by the National Sales and Marketing Council of the National Association of Home Builders (NAHB). This year, NDG received a Gold Award for our work for the Kaine Homes website, in the category Best Website for a Builder.
Prior to the new website’s launch, the previous Kaine Homes website received approximately 3,000 visits per quarter. The new website has been promoted via email, print, direct mail, corporate collateral, and even via social media sites such as Youtube. Site visits rose to approximately 6,000 in the first quarter after launching the new website, and recently measured approximately 12,000 discrete visits per quarter.
We’re happy to share this recognition with Kaine Homes and very proud of our achievement of the Nationals Gold Award.
Click here for a complete list of the 2009 Nationals Awards Gold Award Winners.
Tags:
nationals awards,
ndg communications,
new home marketing,
new home sales marketing,
real estate marketing
In this post, we continue our discussion of how to properly reach out and engage Realtors in your sales process.
Remember, what the realtor wants more than anything is more REFERRALS. Even with cash incentives, the realtor may feel compelled to pass on some or all of this benefit to their client to get that coveted referral. So if you can structure a program that offers the realtor other incentives in addition to bonuses and good commissions—such as trips to a spa, or travel gifts—you’ll provide a spectrum of rewards that will help you attract more realtors.
And, if you can provide just as many rewards for the realtor’s clients such as upgrades or additional options, or help with costs or down payments, you will have given the realtor every reason to bring clients to your property.
Contact is also very important—It’s not enough to have just an introductory event and send out an occasional postcard. Create events that encourage realtors to bring their clients to experience what your community has to offer, and do them more often. Provide give-away gifts or drawings that reward both the realtor and client for attending.
Always remember: Providing incentives is the key to successful realtor outreach, and that without realtor participation, you’re missing possibly more than 50% of your potential sales.
Tags:
ndg communications,
new home marketing,
new home sales marketing,
real estate marketing,
realtor outreach
So we changed our blog name. The reason? As we’ve been writing the blog, we’ve been finding our collective voice. Now that our blog has been up and on its feet for a little while, the character, topics, and tone of the material have become more consistent and our focus more defined.
“Noise to Signal” means cutting through the clutter to create real meaning, and real connections. If you’re not doing that, you’re wasting time and money. We believe in the power of new media to make connections. And while we don’t believe Twitter, Facebook, or Youtube are the ultimate killer channels, we must all acknowledge their power to reshape our communications, and the way we share information.
We’ll continue to relate our news and accomplishments, but we’re also now committed to providing real and meaningful content that can help you connect with the people who live your brand every day. And of course, the occasional industry goodies will be sprinkled here and there to keep you up to speed on e-marketing and advertising in general. Or if we see the work or ideas of others worthy enough to share, we’re even happy to share our spotlight—at least for a minute.
So, go ahead and bookmark us. We promise to continue to deliver. And, if you’re really ready to get real about your marketing and advertising in the 21st century, we’re ready to help you.
Tags:
advertising,
communications,
e-marketing,
marketing,
medical marketing,
ndg communications,
noise to signal,
real estate marketing,
social media
