Tag Archives: pay per click

Getting to the Top, Part 2


With interactive advertising the advertiser now has total control of budget—meaning they determine how much they are willing to pay for each click, and how many clicks they will pay for in a predetermined period. And, with the fully detailed … Continue reading

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Getting to the Top: More Search Engine Basics


Last time, we talked about the fundamentals of making sure your website is as close to the top of the list as possible for prospect internet searches. Implementing those changes is critical, but the process takes time. And since we … Continue reading

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