Sarah Yaussi of Hanley Wood, publishers of Builder magazine and many other publications that serve the residential and commercial construction industry, recently attended the IBS 2010 show in Las Vegas where she saw NDG Companies President Tom Nelson’s presentation on online marketing for homebuilders, developers, and realtors.
“I ran across this factoid on page 15: Google and YouTube are serving 10 billion videos a month. The take-away was that people online would rather watch than read. So, I’ve been taking this insight to heart of late, even purchasing a FlipCam pocket video recorder and shooting some video on my own with the intent to integrate more of it into my news stories and blogs.”
Sarah then shares “lessons learned” from her experience with video, which are good recommendations for everyone beginning with online video production. Click here to continue reading Sarah’s blog and see her new video experiment results.
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Builder Magazine,
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Hanley Wood,
IBS,
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We’re big believers in the power of new media to transform relationships. And we’re big on Seth Godin. Over at his blog, Seth points out that “TV advertisers are finally discovering that YouTube + viral imagination = free media.” And while the cost of providing and “broadcasting” content is now phenomenally lower, “the rules are different, as they always are online.” For starters, you’re going to have more companies to compete with. And, once you set your idea free into the digital world, you lose control over it. The biggest change? The guys with the best ideas will win; not necessarily the guys with the most money. Read the whole artice here.
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e-marketing,
ndg communications,
online video,
Seth Godin,
socialmedia,
web 2.0,
youtube
Nielsen has released a new analysis of online video viewing—more than 9.6 billion streams were viewed by an estimated 130 million web users, a nearly 9% jump over the previous month, and 38.8% increase over figures released for March 2008. And YouTube, hulu, and Yahoo! were the top three sites for streaming video, serving up more than 6 billion video streams among them. Read the entire article here.
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e-marketing,
ndg communications,
online video
