Tag Archives: new home sales

Mortgage Rates Hit New Lows

Posted on January 24, 2012 by Sara Badr

With mortgage rates already at historic lows, things just got even better for those in the market for a new home, or looking to refinance. Last week, Freddie Mac reported that fixed mortgage rates dropped to a new record low, … Continue reading →

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Selling on VALUE, not PRICE: “Secrets of New Home Sales Negotiation” by Myers Barnes

Posted on November 3, 2011 by NDG

Negotiation doesn’t mean giving away anything. It means keeping what you want and need to. One of the most important tools you can give your onsite sales people right now is the power of negotiating on value, instead of on … Continue reading →

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New Home Sales Confidence Builds: Ara Hovnanian Interviewed on CNBC

Posted on March 16, 2011 by NDG

The mood of many homebuilders may be climbing, according to this new interview on CNBC with Ara Hovnanian, Chairman of the Board, and President & Chief Executive Officer of Hovnanian Enterprises, an NDG client. Mr. Hovnanian explains to CNBC’s Squawk … Continue reading →

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Today’s New Home Buyer

Posted on February 12, 2009 by NDG

Things are Changing Fast. Here are some fast facts from the National Association of Realtors on how new home buyers are shopping, and their expectations: Buyers are now 1000% more likely to find the home they purchase on the Internet … Continue reading →

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The Right Mix for the Highest Digital ROI

Posted on February 10, 2009 by NDG

Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. … Continue reading →

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