Finally had enough of working too late, making too little, and going nowhere?

If you’ve worked in advertising before, you may have worked at one of those agencies—you know, the kind where everybody is miserable, overworked, underpaid, and nobody stays for very long.

Well, we don’t roll that way. NDG Communications is an advertising and digital marketing agency located just outside Washington, D.C. in La Plata, Maryland. NDG offers a work environment where creatives are truly respected and appreciated, where schedules are reasonable, where compensation is competitive, where the office is usually empty after 6pm, and where your career can grow as fast and far as you can.

• COMPETITIVE COMPENSATION
• GENEROUS BENEFITS PACKAGES
• WORK WITH A TEAM YOU’LL LOVE
• WORK WHERE YOU’LL TRULY BE APPRECIATED
• FAMILY ATMOSPHERE & LIFE-WORK BALANCE
• TAKE YOUR CAREER TO THE NEXT LEVEL

What’s it like to work at NDG? Click here for some insights.

NOW HIRING: Full-time position

ART DIRECTOR
We’re looking for someone with strong and tested skills who wants to take their career even further, learn more, achieve more, and create truly great work with a great team.
• Lead designer for all assigned projects
• Collaborate with creative director, art directors, copywriters, designers, and   programmers
• Mentor junior designers and help ensure quality and consistency
• Strong Adobe Creative Suite skills / Mac OS platform
• Portfolio of advertising agency or similar work
• Minimum 5 years professional design work experience
Agency experience required
• Mastery of communication, conceptualization, and visualization skills
• Focus on the details, efficient time management

TO APPLY PLEASE INCLUDE cover letter, resume, required salary range, and URL link to samples or include a brief PDF portfolio in order to be considered.

LEARN MORE and apply online at our website.

No phone calls or recruiters, thank you.

In celebration of National Bike Month, we wanted to recognize our resident cyclist and fellow NDG team member, Steve Wilk!

Steve first started riding seriously in 1988. Shortly thereafter he joined the Oxon Hill Bicycle and Trail Club, as well as the Snow Valley Spring Water Team.

Although he used to race, these days Steve prefers the occasional century ride. Last fall, he participated in the Sea Gull Century, a hundred-mile ride throughout the scenic roads of Wicomico, Somerset, and Worcester counties on Maryland’s Eastern Shore.

Unlike other sports, cycling doesn’t require a tremendous amount of skill or investment to get started, and it has great health benefits. It’s also an easy way to reconnect with the community, all while helping our natural environment by reducing our carbon footprint.

For Steve, the greatest benefit of cycling is being able to meet new people and see new things!

Click here to learn about other members of the NDG team.

What you say and when you say it means everything on social media!

Do you want more people to see your Twitter content? Post it on a Monday between 1:00 p.m. and 3:00 p.m.!

In a recent article from the NDG Knowledge Base, you’ll find out the best times to post on Facebook, Twitter, Tumblr, and more.

Do you want more likes and shares on Facebook? Create content people want to actually share!

Another great article reveals that the biggest factor for creating engagement is creating content that is relevant to both your brand and your customer. Click here for more great insights into creating engagement on Facebook.

Follow us on Twitter and Facebook for more insights and news from the NDG Knowledge Base.

 

With 10.4 million monthly visits originating on mobile devices, Trulia is releasing a new ad platform that will allow advertisers/homebuilders to place geolocated ads on the most trafficked pages of the Trulia smartphone app and mobile website.

Mobile banner ads will appear above search results mapped by zipcode and will show a contact name, phone number, and photo.

Why is this such a big deal?

  • 30% of Trulia’s weekend traffic is from mobile devices
  • Homebuyers searching on mobile are 60% more likely to take the next step
  • Mobile searches have grown by 250%

However, it’s about more than advertising to mobile users—it’s about offering content specific to a user’s geographical location and tapping into the buyers who are most likely to visit your communities and homes.

Click here to learn more about Trulia’s new geolocation
mobile advertising platform.

It’s no secret that homebuyers are using their smartphones and tablets to conduct new home research and to find new homes while visiting neighborhoods. With ownership of smartphones and tablets skyrocketing, mobile advertising has now become an effective way to create brand awareness and generate sales.

Here’s some recent news about mobile trends we wanted to share:

  • What works in traditional online advertising will not necessarily be successful with mobile campaigns.

What’s the conclusion we can draw here? It’s that if you haven’t started seriously considering mobile advertising, now’s the time. Mobile is where you want and need to be to connect with savvy new home buyers on the go—and now at home as well.

Click here to learn more about how you can use mobile advertising to connect and engage the right buyers to generate real results.

What inspires people to buy your product? Chances are, it’s the very same thing that motivates you to build that product.

According to Simon Sinek, author of “Start with Why: How Great Leaders Inspire Everyone to Take Action,” people don’t buy what you do, they buy why you do it. It’s a concept he refers to as The Golden Circle.

Every company or organization knows what they do, most know how they do it—but very few, Sinek says, know why they do it.

A real world example? Take Apple.

Apple is a successful, innovative company with loyal customers. What sets them apart from other computer companies? Instead of simply saying they make great computers, Apple starts with their why—challenging the status quo.

Apple’s goal—and your goal—is not to do business with everyone who needs your product, but rather people who share your “why”. This is especially true for a purchase as important and personal as a new home.

Your “why” gives your customers something to relate to, it encourages them to act, and can lead to greater brand loyalty. It’s also what truly sets you apart from other homebuilders.

What’s your “why”?

Click here to read more about The Golden Circle, or click here to watch a video where Sinek shares more on this concept.

On Friday, several NDG Communications team members and I attended the Mid-Atlantic Marketing Summit on Intelligence & Insights on the Future of Communications at Gannett headquarters in McLean, Virginia. We learned some interesting new things and found affirmation about the effectiveness of tactics we’ve begun to employ for our clients—and ourselves.

For example, when it comes to online content, presenters reinforced the importance of micro-targeting—the more focused and relevant the conversation, the better the engagement and response. Make your messaging so specific to your target audience that they not only read it, they start to see themselves in it.

In terms of social media engagement, we were reminded of just how critical it is to talk to and about your prospects. Research has shown time and again that when companies talk about themselves, engagement drops. But, talk about your buyer—what’s important to them, what’s trending in their world, what keeps them up at night—and watch engagement go up!

Click here to learn more about the event.

 

Are you looking for the best and most cost-effective way to promote your services and real estate listings?

See how Trulia, Zillow, Realtor.com, Homes.com, and others rank from a realtor’s perspective at InmanNext Agent.

As this new article reveals, 88% of homebuyers use the Internet in their home search, causing many of the above websites to flourish, but which one is best for you and your clients’ needs?

Click here to read the full story.

 

Still trying to convince prospects that it’s time to buy? Here’s huge news: homebuyers can now own a home for the same price as renting—or in some cases, even less. Affordability is at an all-time high, and the cost of renting will soon exceed the cost of owning for many people.

According to Trulia’s newly released Winter 2012 Rent vs. Buy Index, homeownership is more affordable in 98 of the nation’s 100 major metropolitan areas, with Honolulu and San Francisco as the only holdouts.

The Winter 2012 Rent vs. Buy Index tracks renting vs. buying affordability based on asking prices for rental and for-sale homes between December 1, 2011 and February 29, 2012.

Ready for even more convincing news? Click here for more on national—and even some localized—renting vs. buying trends, or click here to view an interactive chart displaying each city’s index value.

Micro-blogging service Twitter turned 6 years old this week (though the service was actually launched to the public four months later).

Many people, myself included, were “Twitter naysayers” when the service first rolled out. With a majority of users at the time employing Twitter as a public diary of banal topics, and with the only access to the platform via a desktop web browser, it was difficult to imagine Twitter ever being more than just a niche social network.

But in six short years, Twitter has become a staple in many people’s lives, having become the locus of their communications—socializing, newsgathering and vetting, and general information sharing. Today, Twitter has 140 million users and delivers 340 million tweets per day, up 40% from just six months ago.

Instantaneous interconnectedness is what Twitter serves its users, and in turn, the world. And perhaps one of the biggest reasons for this success was the massive and unrelenting rise of mobile technology.

Twitter truly was born for mobile, before there was a mobile web world. It’s easy to forget, but Twitter was launched almost a year before the very first iPhone, before mobile apps, and before the “mobile technology” culture that has grown exponentially over the past few years. It is highly likely that Twitter could never have become the valued property it is today without mobile integration.

As a result of Twitter going mobile, the service can be accessed anywhere at any time, meaning fresh news and sharing can happen almost instantaneously. In fact, big news often breaks first on Twitter now, before it could ever be reported via radio, television, or even mainstream news websites.

So, happy birthday, Twitter. You’ve changed the world for the better, improved communication between individuals and groups, and even aided revolutions that overthrew oppressive regimes. Not bad for a six-year-old.