new home marketing » NDG Communications, Inc.

Finally had enough of working too late, making too little, and going nowhere?

If you’ve worked in advertising before, you may have worked at one of those agencies—you know, the kind where everybody is miserable, overworked, underpaid, and nobody stays for very long.

Well, we don’t roll that way. NDG Communications is an advertising and digital marketing agency located just outside Washington, D.C. in La Plata, Maryland. NDG offers a work environment where creatives are truly respected and appreciated, where schedules are reasonable, where compensation is competitive, where the office is usually empty after 6pm, and where your career can grow as fast and far as you can.

• COMPETITIVE COMPENSATION
• GENEROUS BENEFITS PACKAGES
• WORK WITH A TEAM YOU’LL LOVE
• WORK WHERE YOU’LL TRULY BE APPRECIATED
• FAMILY ATMOSPHERE & LIFE-WORK BALANCE
• TAKE YOUR CAREER TO THE NEXT LEVEL

What’s it like to work at NDG? Click here for some insights.

NOW HIRING: Full-time position

ART DIRECTOR
We’re looking for someone with strong and tested skills who wants to take their career even further, learn more, achieve more, and create truly great work with a great team.
• Lead designer for all assigned projects
• Collaborate with creative director, art directors, copywriters, designers, and programmers
• Mentor junior designers and help ensure quality and consistency
• Strong Adobe Creative Suite skills / Mac OS platform
• Portfolio of advertising agency or similar work
• Minimum 5 years professional design work experience
• Agency experience required
• Mastery of communication, conceptualization, and visualization skills
• Focus on the details, efficient time management

TO APPLY PLEASE INCLUDE cover letter, resume, required salary range, and URL link to samples or include a brief PDF portfolio in order to be considered.

LEARN MORE and apply online at our website.

No phone calls or recruiters, thank you.

What you say and when you say it means everything on social media!

Do you want more people to see your Twitter content? Post it on a Monday between 1:00 p.m. and 3:00 p.m.!

In a recent article from the NDG Knowledge Base, you’ll find out the best times to post on Facebook, Twitter, Tumblr, and more.

Do you want more likes and shares on Facebook? Create content people want to actually share!

Another great article reveals that the biggest factor for creating engagement is creating content that is relevant to both your brand and your customer. Click here for more great insights into creating engagement on Facebook.

With 10.4 million monthly visits originating on mobile devices, Trulia is releasing a new ad platform that will allow advertisers/homebuilders to place geolocated ads on the most trafficked pages of the Trulia smartphone app and mobile website.

Mobile banner ads will appear above search results mapped by zipcode and will show a contact name, phone number, and photo.

Why is this such a big deal?

30% of Trulia’s weekend traffic is from mobile devices
Homebuyers searching on mobile are 60% more likely to take the next step
Mobile searches have grown by 250%

However, it’s about more than advertising to mobile users—it’s about offering content specific to a user’s geographical location and tapping into the buyers who are most likely to visit your communities and homes.

Click here to learn more about Trulia’s new geolocation
mobile advertising platform.

Are you looking for the best and most cost-effective way to promote your services and real estate listings?

See how Trulia, Zillow, Realtor.com, Homes.com, and others rank from a realtor’s perspective at InmanNext Agent.

As this new article reveals, 88% of homebuyers use the Internet in their home search, causing many of the above websites to flourish, but which one is best for you and your clients’ needs?

Click here to read the full story.

While the number of social networks continues to grow, only a few of them have unique value to you and your clients.

The latest one on our radar—“Pinterest”—is a great example of just such a network, and here at NDG, our “pinterest” was sparked right out of the gate. This unique photo-sharing website allows users to “pin” images to theme-based boards, which can be shared and commented on.

Instead of tearing pages out of catalogues or bookmarking countless websites, now you can store images quickly and easily on Pinterest just by adding them from your web browser.

But Pinterest isn’t just for personal use. Companies are using it for design inspiration and brand promotion—you can capture and share the essence of your brand and company culture through pictures, hold contests, and observe the types of people that are liking or repining your pins.

Who are the early adopters? West Elm, The Today Show, and Travel Channel are already on Pinterest. Will you be next?

Click here for 5 Hot Tips for brands on Pinterest. Or, click here to learn how to use Pinterest to boost consumer engagement.

As part of our annual holiday greeting, we wanted to do something different this year that our builder and real estate clients would get a big kick out of. We put our brains and hands to work, and developed the first-ever Sweetly Efficient house. Haven’t seen it yet? Visit EnergySweetHomes.com and check out all the sweetly efficient home features you’ve been craving!

In November, Steve Alloy, President of Stanley Martin Homes, an NDG client, created a list of seven positive things consumers should know about our nation’s current economic state.

For example, did you know that the recession actually ended in June 2009, and that the U.S. economy actually grew by 2.5% in the fourth quarter of this year? Click here to read about this and other encouraging news, such as the profitability of American companies, the truth about unemployment in our region, and more.

Beverly Kitchens, NDG Art Director

I recently attended Advertising Week DC 2011 where respected industry experts discussed topics such as mobile technologies and social networks as they relate to advertising and marketing. The biggest takeaway this year: the rise and coming dominance of mobile.

In today’s world, with increasing use of smartphones and tablets, people are always connected, making mobile advertising extremely important. And, it’s effective⎯mobile banners have a 10% higher click-through rate than online banner ads.

Some contributing factors: Many people are getting smartphones for the first time. They are downloading apps⎯the average user has 45⎯and they are rediscovering brands with their phone. And, instead of pulling out the old laptop, many are resorting to their newly-dubbed “couch companion,” their tablet, for email, social networking, and surfing the web.

A third of all Americans over the age of 13 own smartphones and more than a third of smartphone users check their phone before getting out of bed in the morning and climbing back in at night.

Check out AdWeekDC for more information about the event, and about mobile advertising.

Negotiation doesn’t mean giving away anything. It means keeping what you want and need to. One of the most important tools you can give your onsite sales people right now is the power of negotiating on value, instead of on price—not an easy thing to do, and even harder in our current economic reality, but it can be done.

New home sales training expert Myers Barnes has just released his latest book, “Secrets of New Home Sales Negotiation—How to Achieve ‘Yes!’ Every Time,” which can transform your sales team’s approach to negotiating. With these field-tested strategies your team can create success with even the most difficult of prospects. Myers covers critical topics such as dealing with price resistance, multicultural selling, solid negotiation strategies, and more, all with the goal of making “yes” a reality more often, and relying far less on deals, discounts, or incentives.

I highly recommend this brief but informative volume of incredibly effective sales strategies that really work, and that can really put your sales team back in the game in a big way. Click here to learn more.

NDG Communications, Inc.

Tag Archives: new home marketing

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Selling on VALUE, not PRICE: “Secrets of New Home Sales Negotiation” by Myers Barnes