Tag Archive for 'google'

People Prefer to Watch than Read

Published
by
NDG
on February 9, 2010
in articles, e-marketing, new home sales marketing and real estate marketing
. 0 Comments

Sarah Yaussi of Hanley Wood, publishers of Builder magazine and many other publications that serve the residential and commercial construction industry, recently attended the IBS 2010 show in Las Vegas where she saw NDG Companies President Tom Nelson’s presentation on online marketing for homebuilders, developers, and realtors.

“I ran across this factoid on page 15: Google and YouTube are serving 10 billion videos a month. The take-away was that people online would rather watch than read. So, I’ve been taking this insight to heart of late, even purchasing a FlipCam pocket video recorder and shooting some video on my own with the intent to integrate more of it into my news stories and blogs.”

Sarah then shares “lessons learned” from her experience with video, which are good recommendations for everyone beginning with online video production. Click here to continue reading Sarah’s blog and see her new video experiment results.

Tags: , , , , , , ,

Getting to the Top, Part 2

Published
by
NDG
on January 8, 2009
in advertising, articles, marketing and real estate marketing
. 0 Comments

With interactive advertising the advertiser now has total control of budget—meaning they determine how much they are willing to pay for each click, and how many clicks they will pay for in a predetermined period.

And, with the fully detailed reports of the campaign’s performance provided by the various ad venues (Google AdWords, AdSense, Realtor.com, etc.) you can now actually see and determine what works and what doesn’t to refine your approach to maximize the return on your online advertising investment.

This is the true advertising revolution: You are now in control. You determine what is spent, where it’s spent, and when to change course to ensure your share of the prospect pie. And you do it armed with hard and accurate information about your results.

Tags: , , , , ,