With 10.4 million monthly visits originating on mobile devices, Trulia is releasing a new ad platform that will allow advertisers/homebuilders to place geolocated ads on the most trafficked pages of the Trulia smartphone app and mobile website.
Mobile banner ads will appear above search results mapped by zipcode and will show a contact name, phone number, and photo.
Why is this such a big deal?
- 30% of Trulia’s weekend traffic is from mobile devices
- Homebuyers searching on mobile are 60% more likely to take the next step
- Mobile searches have grown by 250%
However, it’s about more than advertising to mobile users—it’s about offering content specific to a user’s geographical location and tapping into the buyers who are most likely to visit your communities and homes.