Tag Archive for 'facebook'

Integrating Social Media into Your Online Marketing Plan

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NDG
on March 5, 2010
in advertising, articles, e-marketing, marketing, new home marketing and real estate marketing
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Continuing our Step-By-Step Process to Staying Focused and On Track in Today’s Market, this week, we’ll discuss how Social Media can help you distribute your content online to help achieve your search engine marketing and optimization goals, as well as help you achieve real authentic customer engagement.

Facebook, YouTube, Twitter—there’s a growing number of social media channels and platforms out there. It’s easy to get overwhelmed and off course trying to be everywhere, so we’re going to set the record straight about what you should, and shouldn’t, expect from your social media marketing efforts.

Make sure to review NDG’s online integration map for flowing data (content) throughout the fundamental online marketing components for Homebuilders, Developers, and Real Estate Brokerages.

NDG recommends that our clients have a living strategic plan for implementing, engaging, and monitoring your social media outreach. While social media can help build brands and maximize publicity efforts, do not expect these marketing components to instantly drive traffic or sales. Social media platforms are recommended because of their word-of-mouth generation capabilities and because of their wide-ranging reach across many varied demographic audiences. Do NOT abandon all other forms of marketing; rather, integrate social media into your current marketing strategy and, most importantly, your corporate website.

As a first, fundamental step, develop a blog to serve as the “content repository” to feed timely, relevant content to your corporate website. This same content can be distributed via a Facebook fan page. Then,  you can add other platforms such as Twitter and YouTube to your mix as you develop more content appropriate for these digital meeting places. Your website is the hub of all your marketing and advertising, and from this hub are distributed communications, each tailored to the channel you’re using.

Finally, remember that Content is Queen, and especially so for the social media. If you’re just shouting the same stuff down these channels, you’re wasting your time and money, and potentially damaging your brand and reputation. The ROI on your social media outreach will be directly influenced by your investment in generating good content, because this is what will help your Search Engine Results Page (SERPs) rankings grow higher and higher, and create more authentic engagement with your prospects—not repeating the same weak content over and over, which will just get you ignored by both your prospects and the search engines.

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Facebook Users Now Exceed 250 Million

Published
by
NDG
on July 23, 2009
in articles and e-marketing
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Just a few months ago, social networking behemoth Facebook announced that it had reached 200 million users. Now, just over 3 months later, the site has reached 250 million users, acquiring up to 750,000 new users per day in recent weeks.

And though much of this growth (approximately 70%) has come from outside the United States, the site is now the most visited in the United States where it is the undisputed #1 social networking site.

“For us,” says Facebook creator and CEO Mark Zuckerberg, “growing to 250 million users isn’t just an impressive number; it is a mark of how many personal connections all of you have made, and how far we at Facebook have to go to extend the power of connection to the billions of people around the world.”

So, everybody’s jumping aboard the social networking bandwagon, and Facebook is the leading platform, but what about engagement? Facebook reports that users spent an average of 4 hours, 39 minutes on the social network in June 2009, that 20 million users log in at least once a day, and that 30 million update their status daily, making the company’s apparent inability to fully monetize all the more mystifying—though there are hints that the floodgates of revenue may be opening soon.

Read Mashable’s take on this impressive milestone here.

Read Facebook creator and CEO Mark Zuckerburg’s blog post here.

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New Home Sales Training with Myers Barnes

Published
by
NDG
on July 16, 2009
in new home sales marketing
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Widely regarded as the authority on new home sales, best-selling author  Myers Barnes is the among the building industry’s most requested advisors and speakers. Now, as the nation’s premier New Home Sales Trainer, Myers has just launched a new page on Facebook specifically for New Home Sales Training, offering valuable resources like training videos, innovative strategies, and the ability to share your thoughts, insights, and success stories with other sales professionals.

There’s a wealth of information, tactics, strategies, and even scripts for success at the Myers Barnes website and at the New Home Sales Training page on Facebook. So take advantage of these incredible, free resources—before your competitors do!

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