HOW BUYERS FIND YOU IN THE 21ST CENTURY, Part 2
NDG President Tom Nelson shares how website searches are used by prospective homebuyers and how you can make sure your website is as close to the top of their list as possible.
So your website has fresh and relevant content—but even the best website in the world will not lead to conversions if prospects never even know about your website.
It is therefore critical to ensure that, when prospective buyers who should be your prospective buyers are searching the web, they find your website. The process of helping your website connect with people you want to find it is called “Search Engine Optimization” often abbreviated as “SEO.”
SEO is a set of an ever-evolving set of methods to help your website achieve the highest ranking possible in search engine results. And while the specifics of HOW it’s done can be a bit complicated, the WHY cannot be overstated. Here are some incredible facts: According to Forrester Research, 81% of internet users find websites via search engines. In addition, the first 3 positions in “organic” (that is, non-paid) search engine results are viewed almost 100% of the time, and the 4th organic position was viewed 85% of the time.
In total, 90% of all Internet search engine traffic goes to the top 30 organic search results. And with 84% of homebuyers starting their new home search on the internet, you can see the overwhelming importance of proper Search Engine Optimization in getting prospects to your community.
So, that’s the WHY. Next time we’ll begin to discuss the HOW—the specifics of how you can make sure your website has effective content, and is effectively optimized for web search engines to be able to connect you with the right prospects.
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HOW BUYERS FIND YOU IN THE 21ST CENTURY, Part 1
NDG President Tom Nelson shares how website searches are used by prospective homebuyers and how you can make sure your website is as close to the top of their list as possible.
If you haven’t figured it out already, your website is now the most fundamental marketing tool for new home salespeople, builders, and developers. In almost every case, prospects will visit websites based on search engine results, long before they ever visit the actual property site. In fact, they’ll most likely decide which properties to visit in person based on their visits to websites.
Recent research tells us that approximately 84% of homebuyers start their new home search on the internet. Their goal in this research process is to shop by elimination—to narrow their search down to just three communities that fit their desires and then make an on-site visit. If your website does not effectively tell your story or resonate with the consumer, you will lose this battle before you ever realized it began. Consumers will not contact you to clarify your message—they will simply eliminate you from consideration. So websites must be carefully crafted and include good and fresh content that is relevant to the prospect’s needs.
Stay tuned for the second half of this article from Tom.
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Helping a Hospital Connect with the Community:
The New Civista Health Website
NDG recently completed the design and execution of a brand-new website for Civista Health, the parent organization that owns and manages the Civista Medical Center, the preeminent hospital facility in Southern Maryland.
As the healthcare leader for Southern Maryland, it is Civista Health’s mission to help create a healthy future for all those they serve. NDG provided a dynamic new tool to help Civista in that mission: the new Civista website.
Now Civista can provide all the information the community needs to take charge of their own health, and all the information they need about the medical center, in a single online resource. From the new health resources page, which provides brief and easy-to-understand articles about almost every health concern, to presenting the latest health news, the new Civista website is truly a comprehensive portal to good health.
Visitors can use the new Civista website to find a doctor, download a welcome kit for those who will be patients at the medical center, send a card to a patient, and view the newest arrivals at the Online Nursery. NDG also developed a new section of videos where users can watch Civista staffers share their experiences, watch patient testimonials, and even take a video tour of the brand-new facility. And, a new blog from the President will share news and insights each week.
With their new website, Civista Health can now truly say Good Health Starts Here.
See the new Civista website for yourself: www.Civista.org
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