Tag Archives: e-mail marketing

Cheap, Versatile, and High ROI: E-Mail Marketing


Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals, this week we’ll discuss the basics of e-mail marketing. You may have heard some rumors about the eventual demise of e-mail, with whispers of Facebook … Continue reading

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GUEST BLOG: Why Do We Need Email Marketing if We Have Social Media?


The following is a guest blog from our friend and colleague Mike Lyon over at DoYouConvert: Many of you are squeezing social media so hard that you have forgotten about the old-fashioned email marketing campaign. Are you thinking, with all … Continue reading

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The Right Mix for the Highest Digital ROI


Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. … Continue reading

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