By Hilary Suskey,
NDG Senior Marketing Manager
Based on new research from NDG’s client Stanley Martin Homes, the Washington, D.C., metropolitan area is among the healthiest housing markets in the country. Stanley Martin’s Market Research Analyst Andrew Hughes decided to research the factors that help the D.C. market thrive when others cannot. Click here to learn more about what makes D.C. such a stable and successful market for new homebuilders and real estate in general.
Sarah Eckel,
NDG Director of Account Services
CNBC recently interviewed Stephen Paul, Executive Vice President of Mid-Atlantic Builders, a client of NDG, about the Real Estate Industry and the hurdles that home builders are currently facing.
According to the interview, during the month of July, single-family new home starts dropped 4.9%, whereas multi-family starts increased by 6.3%, showing a rise in rental demand. A new trend identified in the interview is multi-generational families moving into one home in order to afford and qualify for a mortgage. Mid-Atlantic Builders is “selling in-law suites with the regular part of the house, and the parents are moving in and actually helping pay,” Paul said.
But when it comes to single-family homes, “the escalation of gas prices, the debt issue with the government, and what’s going on in Europe has caused consumer confidence to fade,” Paul said, adding that buyers are cautious of their next move. “They are anxious to buy, they see the rates are very attractive, the prices are affordable, but they have held off, really starting in May and through the summer.” But, Mr. Paul is certain the market will pick up in the fall.
To read the complete story, click here or watch the full interview here.
Hilary Suskey,
NDG Senior Marketing Manager
Stanley Martin Homes, a client of NDG, recently released their new Morgan home model in their Selma Estates community in Leesburg, Va.
The Morgan boasts a unique first-floor master suite which features a luxury master bath with dual vanities, seated shower, and separate soaking tub, as well as a large walk-in closet. The first-floor master suite is a growing trend in the home building industry, and is increasingly popular as it offers homeowners a private retreat from children and guests.
NDG Communications congratulates Steve Alloy, President of Stanley Martin Homes, and his team for the recognition of their ongoing success as reported in Builder Magazine and at BuilderOnline.com. We’re very proud to work with such a phenomenally exceptional homebuilder.
In the new article, Mr. Alloy shared details about a four-pronged attack that put his company back on track. The major elements include buying land where the jobs are, becoming a best-in-class manufacturer, creating leading designs for the best value, and focusing on a single market.
“The company, which now targets first-time move-up buyers, changed its house designs based on consumer research….This is the ‘freshest’ array of homes his company has offered, says Alloy, with 80 percent of its house plans less than two years old.”
Congratulations again to Steve and his entire team at Stanley Martin Homes. Click here to read the entire article.
AT NDG COMMUNICATIONS, when our clients win, we win—and when we win, our clients win. Here’s a brief recap of some of the recent recognition we’ve won for our clients.
2010 Great American Living Awards (GALA)
• Silver Award, Best Internet Marketing Campaign: K. Hovnanian Homes
• Silver Award, Best Marketing Promotion by an Associate: Myers Barnes Associates
2009 Great American Living Awards (GALA)
• Best Brochure for an Individual Community: Granite Hill (Steuart Kret Homes)
• Best Associate Website: www.NDGCommunications.com
• Best Marketing Campaign for an Individual Community: Beech Tree Villas in Upper (Mid-Atlantic Builders)
• Interactive Campaign Award of Merit: Argent Condominiums (Perseus Realty)
2009 Addy Awards
Silver Addy Award for the new Civista Health website, www.Civista.org
2009 Aster Awards
Silver Award for the new Civista Health website, www.Civista.org
2009 Healthcare Advertising Awards
Best Website Award for the new Civista Health website, www.Civista.org
2008 Nationals Awards
Silver Award: Best Website—Builder/Developer:
KaineHomes.com, Kaine Homes
Silver Award: Best Brochure—Builder:
Kaine Homes
2008 Addy Awards Citation of Excellence
Interactive Media/Website: www.KaineHomes.com
2008 Best of 50+ Housing Awards
Best Overall Community (Small) Website Silver Award:
www.ChesterRiverHomes.com, Covell Communities
2007 MAME Awards
Best Direct Mail Piece—Master Planned Community:
The Delight at Fairwood, Steuart-Kret
Best Direct Mail Piece—Builder:
Design Studio Event Mailer, Mid-Atlantic Builders
Best Website—Builder/Developer:
KaineHomes.com, Kaine Homes
Best Brochure—Builder:
Kaine Homes
2006 MAME AWARDS
Best Direct Mail Piece—Master Planned Community:
Martin’s Crossing, Somerset Homes
2005 MAME AWARDS
Best Special Promotional or Event—Broker or Consumer Related:
Extreme Makeover: Home Edition, Somerset Homes
Best Direct Mail Piece—Multi-Family:
Tuscany Condominiums, Bozzuto Homes
