Tag Archives: branding

Branding and the Battle for the Homebuyer Short List


Homebuilders know they cannot generally look forward to selling another home to a previous client. A home is usually the largest purchase a consumer will likely ever make, and people are staying longer and longer in their homes due to economic forces. Continue reading

Posted in advertising, e-marketing, marketing, new home sales marketing, real estate marketing | Tagged , , , , , , , | Leave a comment

Going Back to Godin


Be loved, or at least be less annoying. In his blog, Seth Godin shares two paths to success: “The goal is to create a product that people love. If you can’t do that, though, perhaps you can make your service … Continue reading

Posted in advertising, articles, marketing | Tagged , , , , | Leave a comment