advertising » NDG Communications, Inc.

Are you interested in advertising and marketing? Ready to take your career even further? NDG Communications is hiring an Assistant Marketing Manager. This is a wonderful opportunity to kick-start your career and be part of a great team. This is a Marketing Management-Track position.

ACTIVITIES & RESPONSIBILITIES:

Help coordinate and manage client projects and day-to-day tasks for Marketing Managers
Proof all materials and update all relevant information
Provide account management staff with administrative support within the agency and at client meetings
Create documentation, follow up with contacts, execute all client requests
Attend all internal meetings with Marketing Managers to create documentation and notes
Provide follow-up administrative services as requested
Facilitate client revisions to collateral when requested
Produce project change orders and instruction memos
Review all ads for accuracy and make revision requests when necessary
Keep projects organized and accurate, and maintain written documentation of all client requests
Ensure client projects are running smoothly and on budget
This position reports to the Director of Account Services

QUALIFICATIONS:

Strong attention to detail
Exceptional organizational skills and time management skills
Effective, professional communication skills

ADDITIONAL CONSIDERATION GIVEN TO:

Degree in Advertising, Marketing, Business, English, New Media, Journalism, or similar course of study from an accredited college or university
Experience within the advertising, marketing, real estate, land/community development, or homebuilder industries

Please click here to apply.

Finally had enough of working too late, making too little, and going nowhere?

If you’ve worked in advertising before, you may have worked at one of those agencies—you know, the kind where everybody is miserable, overworked, underpaid, and nobody stays for very long.

Well, we don’t roll that way. NDG Communications is an advertising and digital marketing agency located just outside Washington, D.C. in La Plata, Maryland. NDG offers a work environment where creatives are truly respected and appreciated, where schedules are reasonable, where compensation is competitive, where the office is usually empty after 6pm, and where your career can grow as fast and far as you can.

• COMPETITIVE COMPENSATION
• GENEROUS BENEFITS PACKAGES
• WORK WITH A TEAM YOU’LL LOVE
• WORK WHERE YOU’LL TRULY BE APPRECIATED
• FAMILY ATMOSPHERE & LIFE-WORK BALANCE
• TAKE YOUR CAREER TO THE NEXT LEVEL

What’s it like to work at NDG? Click here for some insights.

NOW HIRING: Full-time position

ART DIRECTOR
We’re looking for someone with strong and tested skills who wants to take their career even further, learn more, achieve more, and create truly great work with a great team.
• Lead designer for all assigned projects
• Collaborate with creative director, art directors, copywriters, designers, and programmers
• Mentor junior designers and help ensure quality and consistency
• Strong Adobe Creative Suite skills / Mac OS platform
• Portfolio of advertising agency or similar work
• Minimum 5 years professional design work experience
• Agency experience required
• Mastery of communication, conceptualization, and visualization skills
• Focus on the details, efficient time management

TO APPLY PLEASE INCLUDE cover letter, resume, required salary range, and URL link to samples or include a brief PDF portfolio in order to be considered.

LEARN MORE and apply online at our website.

No phone calls or recruiters, thank you.

In celebration of National Bike Month, we wanted to recognize our resident cyclist and fellow NDG team member, Steve Wilk!

Steve first started riding seriously in 1988. Shortly thereafter he joined the Oxon Hill Bicycle and Trail Club, as well as the Snow Valley Spring Water Team.

Although he used to race, these days Steve prefers the occasional century ride. Last fall, he participated in the Sea Gull Century, a hundred-mile ride throughout the scenic roads of Wicomico, Somerset, and Worcester counties on Maryland’s Eastern Shore.

Unlike other sports, cycling doesn’t require a tremendous amount of skill or investment to get started, and it has great health benefits. It’s also an easy way to reconnect with the community, all while helping our natural environment by reducing our carbon footprint.

For Steve, the greatest benefit of cycling is being able to meet new people and see new things!

Click here to learn about other members of the NDG team.

What you say and when you say it means everything on social media!

Do you want more people to see your Twitter content? Post it on a Monday between 1:00 p.m. and 3:00 p.m.!

In a recent article from the NDG Knowledge Base, you’ll find out the best times to post on Facebook, Twitter, Tumblr, and more.

Do you want more likes and shares on Facebook? Create content people want to actually share!

Another great article reveals that the biggest factor for creating engagement is creating content that is relevant to both your brand and your customer. Click here for more great insights into creating engagement on Facebook.

With 10.4 million monthly visits originating on mobile devices, Trulia is releasing a new ad platform that will allow advertisers/homebuilders to place geolocated ads on the most trafficked pages of the Trulia smartphone app and mobile website.

Mobile banner ads will appear above search results mapped by zipcode and will show a contact name, phone number, and photo.

Why is this such a big deal?

30% of Trulia’s weekend traffic is from mobile devices
Homebuyers searching on mobile are 60% more likely to take the next step
Mobile searches have grown by 250%

However, it’s about more than advertising to mobile users—it’s about offering content specific to a user’s geographical location and tapping into the buyers who are most likely to visit your communities and homes.

Click here to learn more about Trulia’s new geolocation
mobile advertising platform.

It’s no secret that homebuyers are using their smartphones and tablets to conduct new home research and to find new homes while visiting neighborhoods. With ownership of smartphones and tablets skyrocketing, mobile advertising has now become an effective way to create brand awareness and generate sales.

Here’s some recent news about mobile trends we wanted to share:

Tablet owners say they are less likely to use a laptop or desktop computer after purchasing their tablet.

70% of mobile searches result in action within one hour.

What works in traditional online advertising will not necessarily be successful with mobile campaigns.

What’s the conclusion we can draw here? It’s that if you haven’t started seriously considering mobile advertising, now’s the time. Mobile is where you want and need to be to connect with savvy new home buyers on the go—and now at home as well.

Click here to learn more about how you can use mobile advertising to connect and engage the right buyers to generate real results.

What inspires people to buy your product? Chances are, it’s the very same thing that motivates you to build that product.

According to Simon Sinek, author of “Start with Why: How Great Leaders Inspire Everyone to Take Action,” people don’t buy what you do, they buy why you do it. It’s a concept he refers to as The Golden Circle.

Every company or organization knows what they do, most know how they do it—but very few, Sinek says, know why they do it.

A real world example? Take Apple.

Apple is a successful, innovative company with loyal customers. What sets them apart from other computer companies? Instead of simply saying they make great computers, Apple starts with their why—challenging the status quo.

Apple’s goal—and your goal—is not to do business with everyone who needs your product, but rather people who share your “why”. This is especially true for a purchase as important and personal as a new home.

Your “why” gives your customers something to relate to, it encourages them to act, and can lead to greater brand loyalty. It’s also what truly sets you apart from other homebuilders.

What’s your “why”?

Click here to read more about The Golden Circle, or click here to watch a video where Sinek shares more on this concept.

On Friday, several NDG Communications team members and I attended the Mid-Atlantic Marketing Summit on Intelligence & Insights on the Future of Communications at Gannett headquarters in McLean, Virginia. We learned some interesting new things and found affirmation about the effectiveness of tactics we’ve begun to employ for our clients—and ourselves.

For example, when it comes to online content, presenters reinforced the importance of micro-targeting—the more focused and relevant the conversation, the better the engagement and response. Make your messaging so specific to your target audience that they not only read it, they start to see themselves in it.

In terms of social media engagement, we were reminded of just how critical it is to talk to and about your prospects. Research has shown time and again that when companies talk about themselves, engagement drops. But, talk about your buyer—what’s important to them, what’s trending in their world, what keeps them up at night—and watch engagement go up!

Click here to learn more about the event.

Infographics are hot on the marketing scene right now. An infographic is an eye-catching graphic representation of information, trends, or statistics. Whether for real estate, healthcare, or any industry, infographics can make facts and figures much more interesting.

Lately, I’ve had the pleasure of designing a number of new infographics, including this one detailing some fun facts about our agency’s culture.

How can you make infographics work for you? First, the text in your infographic should be brief, representing the basic facts and figures you wish to convey. Second, successful infographics offer intriguing titles and perspectives about topics that draw people in. Third, effective infographics are presented in a visual style that delights and inspires.

And when it comes to building links and generating online publicity, infographics have the power to take your message viral, especially on social networks. Marketing doesn’t get any better than other people spreading your message for free, and infographics are one thing that people definitely love to share.

Click here for more insights into how infographics can be a smart and cost-effective vehicle for marketing your brand.

NDG Communications, Inc.

Tag Archives: advertising

Now Hiring at NDG Communications: Assistant Marketing Manager

Now Hiring at NDG: Art Director

Celebrating National Bike Month

Mobile Advertising Connects with New Home Buyers

Inspiring Others to Act