http://www.ndgcommunications.com/blog an NDG Communications, Inc. Blog Tue, 29 Jun 2010 19:54:59 +0000 http://backend.userland.com/rss092 en According to a recent article on Mashable, Facebook has reached the top volume ranking in the United States. Hitwise, the data analytics service from Experian, has found that social networks in general are more popular than search engines in some parts of the world, and that Facebook has now surpassed ... http://www.ndgcommunications.com/blog/index.php/2010/06/29/social-or-search-who-will-be-online-advertisings-king-of-the-hill/ Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals, this week we’ll discuss the basics of e-mail marketing. You may have heard some rumors about the eventual demise of e-mail, with whispers of Facebook and Google wave-type platforms as the likely successors. The facts, however, ... http://www.ndgcommunications.com/blog/index.php/2010/04/15/cheap-versatile-and-high-roi-e-mail-marketing/ “Today’s Home Builder exists in a world of inter-connected online communities, yet many are not fully adjusted to the need for a well-designed and user-friendly website, let alone the many other ways a builder must exist online” says a new white paper from New Home Feed, which makes the case ... http://www.ndgcommunications.com/blog/index.php/2010/03/30/new-white-paper-from-website-to-web-presence/ Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals for 2010, this week we’ll discuss the basics of online banner ads and how they fit into your 2010 marketing plan. “Banner” or “online display” advertising can be found on every search engine, and on ... http://www.ndgcommunications.com/blog/index.php/2010/03/24/eyes-clicks-and-real-results-online-advertising-basics-for-the-real-estate-industry/ Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals for 2010, this week we’ll discuss why and how to integrate your website listings content with 3rd Party Online Referral websites, such as NewHomeSource.com, Trulia.com, or Move.com—automatically—ensuring your listings on these websites are current and ... http://www.ndgcommunications.com/blog/index.php/2010/03/11/they-do-the-hard-work-for-you-3rd-party-online-referral-sites/ Continuing our Step-By-Step Process to Staying Focused and On Track in Today’s Market, this week, we’ll discuss how Social Media can help you distribute your content online to help achieve your search engine marketing and optimization goals, as well as help you achieve real authentic customer engagement. Facebook, YouTube, Twitter—there’s a ... http://www.ndgcommunications.com/blog/index.php/2010/03/05/integrating-social-media-into-your-2010-marketing-plan/ As new home sales expert Myers Barnes often says, “It’s Online or the Breadline.” According to the National Association of Realtors, more than 90% of new homebuyers are starting their research and selection process online, shopping by elimination to determine which communities they will visit in person. Your goal is to ... http://www.ndgcommunications.com/blog/index.php/2010/03/01/pay-to-play-until-you-can-go-organic-search-engine-marketing/ While Content is Queen, Tracking is King. Here’s why: Advertisers and Marketers today have the most concrete, reliable, and ample data to help analyze and understand the results of your labors. Now you really can see what is working, and deduce why or why not with your online efforts (including e-mail, ... http://www.ndgcommunications.com/blog/index.php/2010/02/17/why-tracking-is-king/ Continuing our discussion from our previous post, 2010 Online Marketing Fundamentals, we now turn to the importance of content. For the real estate industry (and practically every other industry), the key to online success is the formula of CONTENT + TRACKING. Today we’ll talk about why CONTENT is the fuel of ... http://www.ndgcommunications.com/blog/index.php/2010/02/12/why-content-is-queen/ As many of you may have heard, the Mid-Atlantic region has gotten a little bit of snow over the past week, and more is on the way. We managed to capture several images of the snowstorm as it fell over the NDG Companies offices, as well as some great shots ... http://www.ndgcommunications.com/blog/index.php/2010/02/09/snowpocalypse2/