Category Archives: real estate marketing

Introducing Gibson’s Grant


NDG Communications is proud to announce the launch of www.GibsonsGrant.com, the new community website for Kent Island’s premier natural Chesapeake waterfront community, Gibson’s Grant. This outstanding community offers select homesites, nature trails, numerous amenities including a community center, and a … Continue reading

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Boomers Still Booming


On his blog Do You Convert? Mike Lyon dishes the dirt on who’s shopping online for new homes. The latest Pew Research Center study shows that Baby Boomers comprise 35% of the total adult population using the Internet. According to … Continue reading

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Relocation in 2009


Relocations are a big untapped market for many real estate firms. The recent National Association of Realtors Profile of Buyers and Sellers provided statistical data that indicated a strong correlation between the relocation market and Realtors (as opposed to homebuilders, … Continue reading

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The Right Mix for the Highest Digital ROI


Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. … Continue reading

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Direct Mail Fundamentals


E-mail marketing is very effective and has a reasonably low cost compared to regular direct mail, but regular direct mail is not going away, and it can be part of an effective marketing mix to reach particular segments of the … Continue reading

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Real Estate Industry Expert Myers Barnes Publishes New Book


Industry expert and one of NDG’s most respected mentors Myers Barnes has just published his latest book, New Home Sales in a Nutshell. Myers is the guy that everyone in new home sales turns to for training, inspiration, and the … Continue reading

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NDG takes GOLD at the Nationals Awards


The Nationals is the nation’s largest competition for new home sales and marketing, and is presented by the National Sales and Marketing Council of the National Association of Home Builders (NAHB). This year, NDG received a Gold Award for our … Continue reading

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REACHING OUT TO REALTORS, Part 2


In this post, we continue our discussion of how to properly reach out and engage Realtors in your sales process. Remember, what the realtor wants more than anything is more REFERRALS. Even with cash incentives, the realtor may feel compelled … Continue reading

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Noise to Signal


So we changed our blog name. The reason? As we’ve been writing the blog, we’ve been finding our collective voice. Now that our blog has been up and on its feet for a little while, the character, topics, and tone … Continue reading

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Reaching Out to Realtors


Here are some cold, hard facts about New Home Sales in the 21st Century: Nationwide, more than 50% of all new home sales have been through a realtor. In fact, some builders have seen his figure rise to as high … Continue reading

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