real estate marketing » NDG Communications, Inc.

Finally had enough of working too late, making too little, and going nowhere?

If you’ve worked in advertising before, you may have worked at one of those agencies—you know, the kind where everybody is miserable, overworked, underpaid, and nobody stays for very long.

Well, we don’t roll that way. NDG Communications is an advertising and digital marketing agency located just outside Washington, D.C. in La Plata, Maryland. NDG offers a work environment where creatives are truly respected and appreciated, where schedules are reasonable, where compensation is competitive, where the office is usually empty after 6pm, and where your career can grow as fast and far as you can.

• COMPETITIVE COMPENSATION
• GENEROUS BENEFITS PACKAGES
• WORK WITH A TEAM YOU’LL LOVE
• WORK WHERE YOU’LL TRULY BE APPRECIATED
• FAMILY ATMOSPHERE & LIFE-WORK BALANCE
• TAKE YOUR CAREER TO THE NEXT LEVEL

What’s it like to work at NDG? Click here for some insights.

NOW HIRING: Full-time position

ART DIRECTOR
We’re looking for someone with strong and tested skills who wants to take their career even further, learn more, achieve more, and create truly great work with a great team.
• Lead designer for all assigned projects
• Collaborate with creative director, art directors, copywriters, designers, and programmers
• Mentor junior designers and help ensure quality and consistency
• Strong Adobe Creative Suite skills / Mac OS platform
• Portfolio of advertising agency or similar work
• Minimum 5 years professional design work experience
• Agency experience required
• Mastery of communication, conceptualization, and visualization skills
• Focus on the details, efficient time management

TO APPLY PLEASE INCLUDE cover letter, resume, required salary range, and URL link to samples or include a brief PDF portfolio in order to be considered.

LEARN MORE and apply online at our website.

No phone calls or recruiters, thank you.

What you say and when you say it means everything on social media!

Do you want more people to see your Twitter content? Post it on a Monday between 1:00 p.m. and 3:00 p.m.!

In a recent article from the NDG Knowledge Base, you’ll find out the best times to post on Facebook, Twitter, Tumblr, and more.

Do you want more likes and shares on Facebook? Create content people want to actually share!

Another great article reveals that the biggest factor for creating engagement is creating content that is relevant to both your brand and your customer. Click here for more great insights into creating engagement on Facebook.

With 10.4 million monthly visits originating on mobile devices, Trulia is releasing a new ad platform that will allow advertisers/homebuilders to place geolocated ads on the most trafficked pages of the Trulia smartphone app and mobile website.

Mobile banner ads will appear above search results mapped by zipcode and will show a contact name, phone number, and photo.

Why is this such a big deal?

30% of Trulia’s weekend traffic is from mobile devices
Homebuyers searching on mobile are 60% more likely to take the next step
Mobile searches have grown by 250%

However, it’s about more than advertising to mobile users—it’s about offering content specific to a user’s geographical location and tapping into the buyers who are most likely to visit your communities and homes.

Click here to learn more about Trulia’s new geolocation
mobile advertising platform.

It’s no secret that homebuyers are using their smartphones and tablets to conduct new home research and to find new homes while visiting neighborhoods. With ownership of smartphones and tablets skyrocketing, mobile advertising has now become an effective way to create brand awareness and generate sales.

Here’s some recent news about mobile trends we wanted to share:

Tablet owners say they are less likely to use a laptop or desktop computer after purchasing their tablet.

70% of mobile searches result in action within one hour.

What works in traditional online advertising will not necessarily be successful with mobile campaigns.

What’s the conclusion we can draw here? It’s that if you haven’t started seriously considering mobile advertising, now’s the time. Mobile is where you want and need to be to connect with savvy new home buyers on the go—and now at home as well.

Click here to learn more about how you can use mobile advertising to connect and engage the right buyers to generate real results.

What inspires people to buy your product? Chances are, it’s the very same thing that motivates you to build that product.

According to Simon Sinek, author of “Start with Why: How Great Leaders Inspire Everyone to Take Action,” people don’t buy what you do, they buy why you do it. It’s a concept he refers to as The Golden Circle.

Every company or organization knows what they do, most know how they do it—but very few, Sinek says, know why they do it.

A real world example? Take Apple.

Apple is a successful, innovative company with loyal customers. What sets them apart from other computer companies? Instead of simply saying they make great computers, Apple starts with their why—challenging the status quo.

Apple’s goal—and your goal—is not to do business with everyone who needs your product, but rather people who share your “why”. This is especially true for a purchase as important and personal as a new home.

Your “why” gives your customers something to relate to, it encourages them to act, and can lead to greater brand loyalty. It’s also what truly sets you apart from other homebuilders.

What’s your “why”?

Click here to read more about The Golden Circle, or click here to watch a video where Sinek shares more on this concept.

Still trying to convince prospects that it’s time to buy? Here’s huge news: homebuyers can now own a home for the same price as renting—or in some cases, even less. Affordability is at an all-time high, and the cost of renting will soon exceed the cost of owning for many people.

According to Trulia’s newly released Winter 2012 Rent vs. Buy Index, homeownership is more affordable in 98 of the nation’s 100 major metropolitan areas, with Honolulu and San Francisco as the only holdouts.

The Winter 2012 Rent vs. Buy Index tracks renting vs. buying affordability based on asking prices for rental and for-sale homes between December 1, 2011 and February 29, 2012.

Ready for even more convincing news? Click here for more on national—and even some localized—renting vs. buying trends, or click here to view an interactive chart displaying each city’s index value.

Do you have plans for this Valentine’s Day weekend? If not, stop by for Dinner and Live Jazz Night this Saturday at the Lake Presidential Clubhouse at Beechtree—NDG client Ryko Development’s exceptional, resort-style community in Upper Marlboro.

Take this opportunity to check out all of the wonderful amenities Beechtree has to offer and meet new people, while enjoying a night out with the one you love.

The menu for the evening includes Petite Filet Mignon with Grilled Tiger Shrimp, Baked Stuffed Flounder with Crab Imperial, and Rosemary Roasted Cornish Game Hen with Berry Port Reduction.

Click here for full details.

Reserve your seats today: Contact Beechtree’s Community Concierge Melissa Jackson at Melissa@BeechtreeMD.com or by calling 301-803-0474.

We are proud to announce that Stanley Martin Homes, an NDG client, will open their newest community, Huntleigh at Creighton Farms, this spring!

Located in Loudoun County, Virginia, Huntleigh at Creighton Farms offers unparalleled luxury with lavish single-family homes on 1- to 3-acre homesites in a highly sought after golf club community.

Click here to learn more about Stanley Martin Homes.

With mortgage rates already at historic lows, things just got even better for those in the market for a new home, or looking to refinance. Last week, Freddie Mac reported that fixed mortgage rates dropped to a new record low, with the average 30-year mortgage rate at 3.89% and 15-year rate at 3.16%.

In December, new homebuilder confidence increased to its highest level in over a year with the hope that these low interest rates could boost sales, according to the National Association of Home Builders.

Click here for the full story.

Sarah Eckel,
NDG Director of Account Services

CNBC recently interviewed Stephen Paul, Executive Vice President of Mid-Atlantic Builders, a client of NDG, about the Real Estate Industry and the hurdles that home builders are currently facing.

Screen shot 2011-08-18 at 12.10.42 PM — Stephen Paul, Executive Vice President, Mid-Atlantic Builders

According to the interview, during the month of July, single-family new home starts dropped 4.9%, whereas multi-family starts increased by 6.3%, showing a rise in rental demand. A new trend identified in the interview is multi-generational families moving into one home in order to afford and qualify for a mortgage. Mid-Atlantic Builders is “selling in-law suites with the regular part of the house, and the parents are moving in and actually helping pay,” Paul said.

But when it comes to single-family homes, “the escalation of gas prices, the debt issue with the government, and what’s going on in Europe has caused consumer confidence to fade,” Paul said, adding that buyers are cautious of their next move. “They are anxious to buy, they see the rates are very attractive, the prices are affordable, but they have held off, really starting in May and through the summer.” But, Mr. Paul is certain the market will pick up in the fall.

To read the complete story, click here or watch the full interview here.

NDG Communications, Inc.

Category Archives: real estate marketing

Now Hiring at NDG: Art Director

Mobile Advertising Connects with New Home Buyers

Inspiring Others to Act

New Home Affordability Makes Owning Less Expensive than Renting

Celebrate Valentine’s Day at Beechtree

Stanley Martin Homes Opens New Neighborhood at Creighton Farms

Mortgage Rates Hit New Lows

CNBC Interviews Stephen Paul, EVP at Mid-Atlantic Builders