Category Archives: new home sales marketing

Stanley Martin Homes Opens New Neighborhood at Creighton Farms


We are proud to announce that Stanley Martin Homes, an NDG client, will open their newest community, Huntleigh at Creighton Farms, this spring! Located in Loudoun County, Virginia, Huntleigh at Creighton Farms offers unparalleled luxury with lavish single-family homes on … Continue reading

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Mortgage Rates Hit New Lows


With mortgage rates already at historic lows, things just got even better for those in the market for a new home, or looking to refinance. Last week, Freddie Mac reported that fixed mortgage rates dropped to a new record low, … Continue reading

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NDG Sets New Online Advertising Record for National Homebuilder Client


Our BDX (NewHomeSource.com and its affiliate network) account manager has just informed us that a recent campaign for one of our national homebuilder clients has achieved record-setting CTR results—“the highest performance we’ve ever seen from corporate creative”—a 570% increase over … Continue reading

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Selling on VALUE, not PRICE: “Secrets of New Home Sales Negotiation” by Myers Barnes


Negotiation doesn’t mean giving away anything. It means keeping what you want and need to. One of the most important tools you can give your onsite sales people right now is the power of negotiating on value, instead of on … Continue reading

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African-American Twitter Usage Skyrocketing Past All Other Groups | NDGcommunications.com


Big news for homebuilders and developers engaged in social media: According to the new Spring 2011 tracking survey from The Pew Research Center’s Internet & American Life Project, African-American and Latino internet users are significantly more likely than whites to … Continue reading

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Tweet, Like, or Follow: Social Media Widgets Make it Easier for your Blog Content to be Shared


Cindy Mellott, NDG Interactive Media Specialist So you have a blog, and you’re committed to generating interesting content and publishing on a regular schedule. That’s a big step, so congratulations—we know just what a big commitment it really has been, … Continue reading

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Twitter Basics for Homebuilders and Developers


Sara Badr, NDG Marketing Manager 2011: Twitter is our newspaper. YouTube is our TV. And iTunes is our radio. In just twenty short years, the power of the media world has slipped from the hands of corporate masters into the … Continue reading

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The Best Mobile Apps for Real Estate Marketers


Sarah Eckel, NDG Director of Account Services The ever-changing technological landscape has provided the real estate marketers and real estate buyers with several new tools to utilize when searching for a new home. The most popular of those tools today … Continue reading

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NDG Congratulates Steve Alloy and Stanley Martin Homes


NDG Communications congratulates Steve Alloy, President of Stanley Martin Homes, and his team for the recognition of their ongoing success as reported in Builder Magazine and at BuilderOnline.com. We’re very proud to work with such a phenomenally exceptional homebuilder. In … Continue reading

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Branding and the Battle for the Homebuyer Short List


Homebuilders know they cannot generally look forward to selling another home to a previous client. A home is usually the largest purchase a consumer will likely ever make, and people are staying longer and longer in their homes due to economic forces. Continue reading

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