Archive for the 'new home sales marketing' Category

Why TRACKING is KING

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NDG
on February 17, 2010
in advertising, e-marketing, new home sales marketing and real estate marketing
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While Content is Queen, Tracking is King. Here’s why: Advertisers and Marketers today have the most concrete, reliable, and ample data to help analyze and understand the results of your labors.

Now you really can see what is working, and deduce why or why not with your online efforts (including e-mail, advertising, and websites)—giving you the power to refine and adjust over time to maintain and increase positive results. Your content will generate the results, and tracking will ensure that your content is as well crafted and targeted as possible to create the most response over time as situations evolve.

Remember: Advertising is what brings you the first contact with the prospect; marketing is what happens when you respond. Analytics help measure both your advertising and marketing results. Now you can have true ROI metrics that spell out the who, why, where, when, and how.

Of course, it takes time to analyze. And of course it’s not black and white; there will be shades of gray, but this is what gives you the most clarity. There are also industry benchmarks available to help evaluate your performance against other competitors in your selected arena. For example, here are some recent real estate industry e-mail averages, courtesy mailchimp.com:

Open Rate: 22.84%
Click-through Rate: 4.24%
Soft Bounces: 2.02%
Hard Bounces: 4.31%
Unsubscribe Requests: 0.30%

And since almost all online advertising and marketing can be tracked if the proper steps are taken, there’s no reason to blindly assume or guess about what is working and what isn’t anymore. So, never forget that the key to your online success is the formula of CONTENT + TRACKING.

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People Prefer to Watch than Read

Published
by
NDG
on February 9, 2010
in articles, e-marketing, new home sales marketing and real estate marketing
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Sarah Yaussi of Hanley Wood, publishers of Builder magazine and many other publications that serve the residential and commercial construction industry, recently attended the IBS 2010 show in Las Vegas where she saw NDG Companies President Tom Nelson’s presentation on online marketing for homebuilders, developers, and realtors.

“I ran across this factoid on page 15: Google and YouTube are serving 10 billion videos a month. The take-away was that people online would rather watch than read. So, I’ve been taking this insight to heart of late, even purchasing a FlipCam pocket video recorder and shooting some video on my own with the intent to integrate more of it into my news stories and blogs.”

Sarah then shares “lessons learned” from her experience with video, which are good recommendations for everyone beginning with online video production. Click here to continue reading Sarah’s blog and see her new video experiment results.

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NDG’s 2010 Online Marketing Fundamentals

Published
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NDG
on February 3, 2010
in advertising, articles, e-marketing, new home sales marketing and real estate marketing
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Connect the Dot.com’s in Your Online Marketing

for Homebuilders, Developers, and Real Estate Brokerages

A Step-By-Step Process to Staying Focused and On-Track in Today’s Market

NDG is sharing a roadmap with our clients and friends this year. It’s a roadmap to achieving online advertising and marketing results in 2010. In seven steps—steps, which we admit, are complex, and which take time and dedication to achieve—NDG will show you how to lay the groundwork for online real estate marketing and sales success this year. We’ll share one step per post, starting this week with:

Follow the Content Path: The Fundamental Components Required for Integrating and Flowing Your Data

What to do, where to do it, and how to make it all work together: Revealed below is NDG’s online integration map for flowing data (content) throughout the fundamental online marketing components for Homebuilders, Developers, and Real Estate Brokerages.

dataflow3

1. Utilize a Branded, Adminable, and Content-Driven Website

What does “Adminable” mean?

This term simply means that your website is easily updated with new content by non-programmers via a Content Management System (CMS) that allows you to modify the content on your website without the help of a programmer.

What does “Content-Driven” mean?

We mean that fresh content is critical to your success, just as gasoline is required to make your car’s engine go: Community Listings, Inventory Homes List, Customizable Interactive Floorplans, Product Photography, Customizable Driving Directions to Sales Centers, Homeowner Testimonials, etc.

2. Utilize a Customer Relations Management System  (CRM)

What is a Customer Relations Management System?

Software that helps organize, manage, automate, and ensure the quality of your company’s interactions with both sales prospects and buyers.  Utilizing a CRM system will help you convert browsers into buyers.

3. Export XML Data Feeds from your CRM to 3rd-Party Referral Websites

What is an XML Feed?

This is the programming code that feeds YOUR HOME LISTINGS into third-party referral websites such as NewHomeSource.com, Trulia.com, or Move.com, etc., automatically, ensuring your listings on these websites are current and accurate—without having to manage the data manually.

4. Connect with Social Media Platforms

What are Social Media?

These are the online communities, websites, and platforms (such as Blogs, Facebook, YouTube, Twitter, etc) that allow people from any location on the planet to come together to share common interests. Social Media are today’s public relations.

5. Acquire and Analyze Website Analytic Performance Data

What are Website Analytics?

The hard numbers from your website and other online components that tell you who is interacting with you, or not, and why, where, when, and how. The proof is in the numbers, and the more you know and understand, the more you’ll be able to refine your approach and modify your outreach to create the greatest results.

By utilizing each of these fundamental components, and by properly flowing your content and data through them in the correct order, you can ensure that your online resources are structured for maximum efficiency, that no (or at least few) opportunities for exposure and connection with the right prospects are being missed, and that you are poised for the most return on your investment.

Next week we’ll discuss the fuel that makes this online engine run: CONTENT!

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NDG’s Red Hot Online Marketing Strategies from IBS 2010

Published
by
NDG
on January 25, 2010
in advertising, e-marketing, marketing, new home marketing, new home sales marketing and real estate marketing
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A huge thank you to all who attended the Red-Hot New Home Sales and Marketing Solutions seminar with Myers Barnes and Jim Adams at this year’s International Builders’ Show in Las Vegas. We appreciate your time, and we’re confident that if you employ the tactics we outlined in the program, your team will achieve online marketing success in 2010!

We know it seems overwhelming but, with a solid plan of action, and a commitment to seeing it through, your online presence will begin to pay measurable dividends.

IF YOU MISSED THIS YEAR’S SHOW: A complete PDF of the Red-Hot New Home Sales and Marketing Solutions presentation is now available for you to download at your convenience here.

And of course if you ever need help, NDG stands ready to create real solutions to your online marketing and advertising problems. You can reach us anytime at our website, on our Facebook Fan page, or by calling (877) 889-1848.

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Get Red-Hot New Home Sales & Marketing Solutions at the 2010 International Builders Show

Published
by
NDG
on December 10, 2009
in advertising, marketing, new home marketing, new home sales marketing and real estate marketing
. 0 Comments

Join New Homes Sales Expert Myers Barnes and NDG Communications President Tom Nelson at the 2010 International Builders Show for a fast-paced, results-oriented sales & marketing download.

Prepare to ignite your selling power with sensible solutions and a bold line of attack for your sales and marketing organization. Learn the techniques that will propel you to success in the new marketplace, along with remedies for overcoming hardship economies.

Wednesday, January 20th at 1:30 pm - 3:00 pm, South 220

Click Here to Learn More about NDG at the 2010 International Builders Show.

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CRITICAL HOUSING INDUSTRY NEWS

Published
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NDG
on November 5, 2009
in articles, new home sales marketing and real estate marketing
. 0 Comments

In service to our clients and partners in the real estate industry, NDG Communications often shares important news and research on our blog. Today the United States Senate announced that the homebuyer tax credit will be extended and expanded, and we present this exciting news here to keep you abreast of the facts as they develop.

Senate Acts to Extend Aid to Homebuyers; Passed $6,500 Tax Break; Headed for Quick Vote in House

Buyers who have owned their current homes at least five years would be eligible for tax credits of up to $6,500. First-time homebuyers—or anyone who hasn’t owned a home in the last three years—would still get up to $8,000.

To qualify, buyers have to sign a purchase agreement by April 30, 2010, and close by June 30. The credit would be extended an additional year, until June 30, 2011, for members of the military serving outside the United States for at least 90 days.

The bill is HR. 3548. “This is probably the last extension,” said Senator Johnny Isakson of Georgia, a former real estate executive who championed the credits. The new $6,500 credit for existing homeowners “is going to help us boost what is the problem in the U.S. housing market today and that is what is called the move-up market,” said Senator Isakson.

The credit is available for homes purchased at under $800,000. [The bill] doubles the income ceiling for qualification to $125,000 for individuals. The credit would be phased out for joint filers with incomes above $225,000.

The measure also strengthens the ability of the IRS to stop people who are not eligible for the program from filing fraudulent claims.

“Buyers right now have an incentive to hold off, not knowing whether the credit will be extended,” said Lucien Salvant, spokesman for the National Association of Realtors.

About 1.4 million first-time homebuyers have qualified for the credit through August. The National Association of Realtors estimates that 350,000 of them would not have purchased their homes without the credit.

ALL MATERIAL HERE EXCERPTED AND ADAPTED FROM ARTICLES by STEPHEN OHLEMACHER, Associated Press Writer, 8:53 a.m. EST, November 5, 2009, and by JIM ABRAMS, Associated Press Writer, 1:20 a.m. EST, November 5, 2009.

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Being Ready for the Bounce: Four Marketing Fundamentals

Published
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NDG
on July 30, 2009
in articles and new home sales marketing
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From the Washington Post:
“The battered housing market appears to be on the mend, with sales climbing nationally and prices leveling off, even rising in some spots….On Tuesday, the Standard & Poor’s/Case-Shiller price index, a closely watched gauge, showed that single-family-home prices rose 0.5 percent from April to May, the first monthly increase since 2006. Earlier this week, the Federal government reported an 11 percent rise in new-home sales from May to June, the largest monthly gain in nine years.”

So, according to a key indicator of the housing market, for the first time in nearly three years home prices actually rose month-over-month across the nation. Foreclosures have slowed as well as lenders address new loan-modification programs, and economists think there’s now enough data to show that the housing market is  recovering and even bottoming in some parts of the country. Even the conservative Wall Street Journal reports this indicator data as a possible “change in momentum” for the housing market.

Now that reliable data shows that the bottom is being reached across the nation, it’s time to prepare for the bounce in your market. But your budgets are still tight, and you’re not even sure how to prepare after such an extended downturn. Here are the four marketing fundamentals every homebuilder or real estate brokerage should be doing to prepare for the bounce, with little cash expense required:

1.    Follow Up: Odds are, you already know the person who’s going to buy that house. They’ve likely already visited the community if not the very same unit. Go back to your prospect list and follow up.

2.    One Person’s Inventory is Another’s Content: Utilize the free and low-price targeted online advertising available to you, including trulia.com, zillow.com, newhomesindex.com, move.com, craigslist.com, realtor.com, google base, and others to give the right online searchers numerous opportunities to encounter your offerings, all at incredibly low cost or, at some sites, for free.

3.    Reach Out: Nationwide, more than 50% of all new home sales in 2008 were through a realtor. In fact, some builders saw this figure rise as high as 90% in the last year. It’s not enough to have just an introductory event and send out an occasional postcard. Your outreach must be coordinated, consistent, and actually connect—create events that encourage realtors to bring their clients to experience what your products or communities have to offer, stay up-to-date, and boost the frequency of your contact with them. Get more solid advice on Realtor Outreach from the NDG Blog.

4.    Start Listening: All those nifty social media tools like facebook and twitter are just the means to an end. We’re not just using them to be using them; we’re using them to have a new kind of conversation. Social media channels aren’t like the old, 1-way, broadcast channels where you just yelled at people, frequently. Online, people are talking back, and you must hold up your end of the conversation by genuinely listening and honestly responding. Listening will give you incredible insights; not listening will become dangerously reckless.

Commit to doing these four marketing fundamentals, and you’ll be cost-effectively connecting with your prospects and opening new channels in preparation for the rebound.

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New Home Sales Training with Myers Barnes

Published
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NDG
on July 16, 2009
in new home sales marketing
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Widely regarded as the authority on new home sales, best-selling author  Myers Barnes is the among the building industry’s most requested advisors and speakers. Now, as the nation’s premier New Home Sales Trainer, Myers has just launched a new page on Facebook specifically for New Home Sales Training, offering valuable resources like training videos, innovative strategies, and the ability to share your thoughts, insights, and success stories with other sales professionals.

There’s a wealth of information, tactics, strategies, and even scripts for success at the Myers Barnes website and at the New Home Sales Training page on Facebook. So take advantage of these incredible, free resources—before your competitors do!

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Red-Hot New Home Sales And Marketing Solutions

Published
by
NDG
on June 4, 2009
in e-marketing, new home sales marketing and real estate marketing
. 0 Comments

What’s hotter than hot? The e-marketing strategies that are getting new homes sold. Come and learn the New, New Fundamentals with New Homes Sales Training Expert and Best-Selling Author Myers Barnes and Real Estate E-Marketing Expert Tom Nelson of NDG Communications at the 2010 International Builders’ Show.

This year’s show will be January 19-22, 2010 in Las Vegas. Myers and Tom will share the latest and greatest strategies and tactics of online real estate marketing used by some of the most successful companies in North America. Don’t miss your chance to ask the experts—get more information on the 2010 International Builders’  Show here.

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Boomers Still Booming

Published
by
NDG
on March 3, 2009
in e-marketing, new home marketing, new home sales marketing and real estate marketing
. 0 Comments

On his blog Do You Convert? Mike Lyon dishes the dirt on who’s shopping online for new homes. The latest Pew Research Center study shows that Baby Boomers comprise 35% of the total adult population using the Internet. According to Mike, “they’re wired to the Web and they know how to use it!”

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