Category Archives: new home marketing

Stanley Martin Homes Opens New Neighborhood at Creighton Farms


We are proud to announce that Stanley Martin Homes, an NDG client, will open their newest community, Huntleigh at Creighton Farms, this spring! Located in Loudoun County, Virginia, Huntleigh at Creighton Farms offers unparalleled luxury with lavish single-family homes on … Continue reading

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Mortgage Rates Hit New Lows


With mortgage rates already at historic lows, things just got even better for those in the market for a new home, or looking to refinance. Last week, Freddie Mac reported that fixed mortgage rates dropped to a new record low, … Continue reading

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CNBC Interviews Stephen Paul, EVP at Mid-Atlantic Builders


Sarah Eckel, NDG Director of Account Services CNBC recently interviewed Stephen Paul, Executive Vice President of Mid-Atlantic Builders, a client of NDG, about the Real Estate Industry and the hurdles that home builders are currently facing. According to the interview, … Continue reading

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Stanley Martin Unveils New Model Featuring First-Floor Master


Hilary Suskey, NDG Senior Marketing Manager Stanley Martin Homes, a client of NDG, recently released their new Morgan home model in their Selma Estates community in Leesburg, Va. The Morgan boasts a unique first-floor master suite which features a luxury … Continue reading

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Tweet, Like, or Follow: Social Media Widgets Make it Easier for your Blog Content to be Shared


Cindy Mellott, NDG Interactive Media Specialist So you have a blog, and you’re committed to generating interesting content and publishing on a regular schedule. That’s a big step, so congratulations—we know just what a big commitment it really has been, … Continue reading

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Homebuying Trends: Changing Priorities for Baby Boomers


Today Baby Boomers represent 78 million people in the U.S. population; the youngest are now approximately 46 years old and the oldest are approximately 65 years old. They are now moving out of the work force and into retirement while still holding on to about $3T in disposable income—and yes, that “T” stands for “Trillion.” Continue reading

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New Home Sales Confidence Builds: Ara Hovnanian Interviewed on CNBC


The mood of many homebuilders may be climbing, according to this new interview on CNBC with Ara Hovnanian, Chairman of the Board, and President & Chief Executive Officer of Hovnanian Enterprises, an NDG client. Mr. Hovnanian explains to CNBC’s Squawk … Continue reading

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Cheap, Versatile, and High ROI: E-Mail Marketing


Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals, this week we’ll discuss the basics of e-mail marketing. You may have heard some rumors about the eventual demise of e-mail, with whispers of Facebook … Continue reading

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Integrating Social Media into Your Online Marketing Plan


Continuing our Step-By-Step Process to Staying Focused and On Track in Today’s Market, this week, we’ll discuss how Social Media can help you distribute your content online to help achieve your search engine marketing and optimization goals, as well as … Continue reading

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Pay to Play Until You Can Go Organic: Search Engine Marketing


As new home sales expert Myers Barnes often says, “It’s Online or the Breadline.” According to the National Association of Realtors, more than 90% of new homebuyers are starting their research and selection process online, shopping by elimination to determine … Continue reading

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