So we changed our blog name. The reason? As we’ve been writing the blog, we’ve been finding our collective voice. Now that our blog has been up and on its feet for a little while, the character, topics, and tone of the material have become more consistent and our focus more defined.

“Noise to Signal” means cutting through the clutter to create real meaning, and real connections. If you’re not doing that, you’re wasting time and money. We believe in the power of new media to make connections. And while we don’t believe Twitter, Facebook, or Youtube are the ultimate killer channels, we must all acknowledge their power to reshape our communications, and the way we share information.

We’ll continue to relate our news and accomplishments, but we’re also now committed to providing real and meaningful content that can help you connect with the people who live your brand every day. And of course, the occasional industry goodies will be sprinkled here and there to keep you up to speed on e-marketing and advertising in general. Or if we see the work or ideas of others worthy enough to share, we’re even happy to share our spotlight—at least for a minute.

So, go ahead and bookmark us. We promise to continue to deliver. And, if you’re really ready to get real about your marketing and advertising in the 21st century, we’re ready to help you.