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Category Archives: marketing
Reaching Out to Realtors
Here are some cold, hard facts about New Home Sales in the 21st Century: Nationwide, more than 50% of all new home sales have been through a realtor. In fact, some builders have seen his figure rise to as high … Continue reading
Hard Questions with Harder Answers
Is your company, service, product, or brand receiving attention? Is anybody talking about you? If not, you may need to ask yourself some hard questions. Seth Godin shares a particularly critical concern in his blog that everyone in business should … Continue reading
Posted in advertising, marketing
Tagged marketing, ndg communications, Self-Promotion, Seth Godin
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Show Me the Way, Part 2
By following some basic rules, we can ensure that we see real returns on our signage investment, ensure that we’re giving sales staff everything they need to get traffic flowing, and remove any room for excuses. Here are some more … Continue reading
Show Me the Way: Effective New Home Signage
What brings traffic? Quality websites that are optimized for search engines to find easily. But beyond that, the second biggest source of traffic is still the most fundamental and traditional type of advertising: Signage. We often make many excuses for … Continue reading
NDG Communications at IBS 2009
We invite you to join NDG Communications President Tom Nelson at the 2009 International Builders Show in Las Vegas. Tom will be a featured guest speaker again this year and his topic will be “Attracting Today’s Buyers Online: Building Success … Continue reading
Getting to the Top, Part 2
With interactive advertising the advertiser now has total control of budget—meaning they determine how much they are willing to pay for each click, and how many clicks they will pay for in a predetermined period. And, with the fully detailed … Continue reading
Posted in advertising, articles, marketing, real estate marketing
Tagged adwords, google, ndg communications, pay per click, search engine optimization, SEO
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How to Make Search Work for You
Last time, we gave you some hard facts about the importance of search engine optimization for new home sales websites, like the fact that 84% of homebuyers start their new home search on the internet. So you understand WHY you … Continue reading
Does Your Website Get a Passing Grade?
Ready to see how your website really measures up when it comes to driving qualified traffic? Use this professional website assessment checklist to see if your website is making the grade and or if you could use some improvement. Scoring … Continue reading
Posted in advertising, marketing
Tagged ndg communications, optimization, search, SEO, traffic, web content, websites
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Driving Web Traffic, Part 2
DOES YOUR WEBSITE HAVE WHAT IT TAKES TO DRIVE TRAFFIC? Part 2 With the website being the most fundamental marketing tool, and the hub of all information, here are some additional basic but critical factors to consider for your sales … Continue reading
Driving Web Traffic is Job #1
DOES YOUR WEBSITE HAVE WHAT IT TAKES TO DRIVE TRAFFIC? Part 1 In today’s market, new home consumers are spending up to eight weeks doing their research online. Their goal in this research process is to shop by elimination—to narrow … Continue reading
