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Category Archives: marketing
The Right Mix for the Highest Digital ROI
Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. … Continue reading
Direct Mail Fundamentals
E-mail marketing is very effective and has a reasonably low cost compared to regular direct mail, but regular direct mail is not going away, and it can be part of an effective marketing mix to reach particular segments of the … Continue reading
Create Effective Search Engine Optimization Using Flash—Yes, Flash
Frequently we come across blog postings, white papers, and articles in magazines regarding the use of Flash-based websites and its negative effect on search engine optimization (SEO) efforts. Almost unanimously, many who claim to be experts condemn the use of … Continue reading
Posted in advertising, articles, e-marketing, marketing
Tagged e-marketing, Flash, ndg communications, SEO, website design
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Super Bowl Shamefest
Another year of low expectations and even lower delivery for the ad industry at this year’s Super Bowl. Rather than howl on like every other advertising-related blog about the dire collection of hyper-inflated nonsense that was trotted out last night … Continue reading
Posted in Fun at NDG, advertising, marketing
Tagged advertising, ndg communications, Super Bowl
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Print Reanimated
Coy little campaign from (we think) a Brazilian sound production company called “Saxsofunny”:
Posted in advertising, articles, marketing
Tagged advertising, brazil, ndg communications
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Another Social Media Don’t
Ah, Social Media. Like fire, it’s great for heating things up, but it can also burn down your house. Or, in some cases, your client roster. While Twitter is a fantastic resource and, when used the right way by diligent … Continue reading
Attaining E-Mail Excellence
While direct mail has lost some of its ability to effectively connect with prospects who often see the mailing as simply “junk mail,” e-mail marketing has now become an incredibly effective and interactive method of helping prospects reach you. E-mail … Continue reading
Posted in advertising, articles, marketing
Tagged e-mail, e-marketing, ndg communications
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REACHING OUT TO REALTORS, Part 2
In this post, we continue our discussion of how to properly reach out and engage Realtors in your sales process. Remember, what the realtor wants more than anything is more REFERRALS. Even with cash incentives, the realtor may feel compelled … Continue reading
Noise to Signal
So we changed our blog name. The reason? As we’ve been writing the blog, we’ve been finding our collective voice. Now that our blog has been up and on its feet for a little while, the character, topics, and tone … Continue reading
