Category Archives: marketing

NDG Sets New Online Advertising Record for National Homebuilder Client


Our BDX (NewHomeSource.com and its affiliate network) account manager has just informed us that a recent campaign for one of our national homebuilder clients has achieved record-setting CTR results—“the highest performance we’ve ever seen from corporate creative”—a 570% increase over … Continue reading

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The How and the Why


Practice makes perfect. But practice can also lull us to sleep on our feet. We can become so focused on the process, on completing the task, on how we’re getting it done, that we often forget why we’re doing it … Continue reading

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Why the DC Market Works


By Hilary Suskey, NDG Senior Marketing Manager Based on new research from NDG’s client Stanley Martin Homes, the Washington, D.C., metropolitan area is among the healthiest housing markets in the country. Stanley Martin’s Market Research Analyst Andrew Hughes decided to … Continue reading

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The Best Mobile Apps for Real Estate Marketers


Sarah Eckel, NDG Director of Account Services The ever-changing technological landscape has provided the real estate marketers and real estate buyers with several new tools to utilize when searching for a new home. The most popular of those tools today … Continue reading

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Homebuying Trends: Changing Priorities for Baby Boomers


Today Baby Boomers represent 78 million people in the U.S. population; the youngest are now approximately 46 years old and the oldest are approximately 65 years old. They are now moving out of the work force and into retirement while still holding on to about $3T in disposable income—and yes, that “T” stands for “Trillion.” Continue reading

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Branding and the Battle for the Homebuyer Short List


Homebuilders know they cannot generally look forward to selling another home to a previous client. A home is usually the largest purchase a consumer will likely ever make, and people are staying longer and longer in their homes due to economic forces. Continue reading

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Homebuilders & the Mobile Revolution


“The seminar leaders discussed many topics, but most impressive were the trends and statistics that demonstrate the growing value of mobile marketing to homebuilders…” Continue reading

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CONNECTED & ON THE MOVE: African-Americans are leading the Mobile Revolution


What we’ve recently learned that we wanted to share with our clients: According to a recent survey by the Pew Research Center’s Internet & American Life Project, African-Americans as a demographic group are now the leading early adopters of mobile technology … Continue reading

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New White Paper — From Website to Web Presence


“Today’s Home Builder exists in a world of inter-connected online communities, yet many are not fully adjusted to the need for a well-designed and user-friendly website, let alone the many other ways a builder must exist online” says a new … Continue reading

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They Do the Hard Work For You—3rd Party Online Referral Sites


Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals for 2010, this week we’ll discuss why and how to integrate your website listings content with 3rd Party Online Referral websites, such as NewHomeSource.com, Trulia.com, … Continue reading

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