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Category Archives: interactive
NDG Sets New Online Advertising Record for National Homebuilder Client
Our BDX (NewHomeSource.com and its affiliate network) account manager has just informed us that a recent campaign for one of our national homebuilder clients has achieved record-setting CTR results—“the highest performance we’ve ever seen from corporate creative”—a 570% increase over … Continue reading
Google Launches Facebook Competitor
Sara Badr, NDG Marketing Manager Big news in the social media realm: No longer are the days that you must share information in the form of status updates with hundreds of friends or acquaintances all at once. Google launched a … Continue reading
Posted in e-marketing, interactive, social media, web
Tagged facebook, google, ndg communications, social media, social networking, socialmedia
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Foursquare Hits 10 Million Users | NDGcommunications.com
Cindy Mellott, NDG Interactive Media Specialist Here’s some big news we wanted to share: Over the weekend, Foursquare became the first location-based social network to surpass the 10 million user mark. Foursquare allows registered users with smart phones to connect … Continue reading
African-American Twitter Usage Skyrocketing Past All Other Groups | NDGcommunications.com
Big news for homebuilders and developers engaged in social media: According to the new Spring 2011 tracking survey from The Pew Research Center’s Internet & American Life Project, African-American and Latino internet users are significantly more likely than whites to … Continue reading
Twitter Basics for Homebuilders and Developers
Sara Badr, NDG Marketing Manager 2011: Twitter is our newspaper. YouTube is our TV. And iTunes is our radio. In just twenty short years, the power of the media world has slipped from the hands of corporate masters into the … Continue reading
The Best Mobile Apps for Real Estate Marketers
Sarah Eckel, NDG Director of Account Services The ever-changing technological landscape has provided the real estate marketers and real estate buyers with several new tools to utilize when searching for a new home. The most popular of those tools today … Continue reading
Homebuilders & the Mobile Revolution
“The seminar leaders discussed many topics, but most impressive were the trends and statistics that demonstrate the growing value of mobile marketing to homebuilders…” Continue reading
Getting Involved with the D.C. Advertising & Design Scene
Getting Involved with the D.C. Advertising & Design Scene Beverly Kitchens, NDG Art Director There are several active and vibrant advertising & design organizations in the D.C. metro area, all offering a wide range of activities, including networking happy hours, … Continue reading
Posted in advertising, design, interactive
Tagged advertising, Awards, digital, industry, interactive, marketing, mentoring, ndg communications, organizations, social media, socialmedia, trade
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Social or Search: Who will be Online Advertising’s King of the Hill?
According to a recent article on Mashable, Facebook has reached the top volume ranking in the United States. Hitwise, the data analytics service from Experian, has found that social networks in general are more popular than search engines in some … Continue reading
Posted in advertising, e-marketing, interactive, web
Tagged advertising, ndg communications, ndg companies, search, socialmedia, trends
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Eyes, Clicks, and Real Results—Online Advertising Basics for the Real Estate Industry
Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals for 2010, this week we’ll discuss the basics of online banner ads and how they fit into your 2010 marketing plan. “Banner” or “online display” … Continue reading
