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Category Archives: e-marketing
Homebuying Trends: Changing Priorities for Baby Boomers
Today Baby Boomers represent 78 million people in the U.S. population; the youngest are now approximately 46 years old and the oldest are approximately 65 years old. They are now moving out of the work force and into retirement while still holding on to about $3T in disposable income—and yes, that “T” stands for “Trillion.” Continue reading
Branding and the Battle for the Homebuyer Short List
Homebuilders know they cannot generally look forward to selling another home to a previous client. A home is usually the largest purchase a consumer will likely ever make, and people are staying longer and longer in their homes due to economic forces. Continue reading
Social or Search: Who will be Online Advertising’s King of the Hill?
According to a recent article on Mashable, Facebook has reached the top volume ranking in the United States. Hitwise, the data analytics service from Experian, has found that social networks in general are more popular than search engines in some … Continue reading
Posted in advertising, e-marketing, interactive, web
Tagged advertising, ndg communications, ndg companies, search, socialmedia, trends
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Cheap, Versatile, and High ROI: E-Mail Marketing
Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals, this week we’ll discuss the basics of e-mail marketing. You may have heard some rumors about the eventual demise of e-mail, with whispers of Facebook … Continue reading
Posted in advertising, e-marketing, new home marketing, real estate marketing
Tagged e-mail marketing, ndg communications
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New White Paper — From Website to Web Presence
“Today’s Home Builder exists in a world of inter-connected online communities, yet many are not fully adjusted to the need for a well-designed and user-friendly website, let alone the many other ways a builder must exist online” says a new … Continue reading
Eyes, Clicks, and Real Results—Online Advertising Basics for the Real Estate Industry
Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals for 2010, this week we’ll discuss the basics of online banner ads and how they fit into your 2010 marketing plan. “Banner” or “online display” … Continue reading
They Do the Hard Work For You—3rd Party Online Referral Sites
Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals for 2010, this week we’ll discuss why and how to integrate your website listings content with 3rd Party Online Referral websites, such as NewHomeSource.com, Trulia.com, … Continue reading
Integrating Social Media into Your Online Marketing Plan
Continuing our Step-By-Step Process to Staying Focused and On Track in Today’s Market, this week, we’ll discuss how Social Media can help you distribute your content online to help achieve your search engine marketing and optimization goals, as well as … Continue reading
Pay to Play Until You Can Go Organic: Search Engine Marketing
As new home sales expert Myers Barnes often says, “It’s Online or the Breadline.” According to the National Association of Realtors, more than 90% of new homebuyers are starting their research and selection process online, shopping by elimination to determine … Continue reading
Why TRACKING is KING
While Content is Queen, Tracking is King. Here’s why: Advertisers and Marketers today have the most concrete, reliable, and ample data to help analyze and understand the results of your labors. Now you really can see what is working, and … Continue reading
