Archive for the 'e-marketing' Category

NDG’s 2010 Online Marketing Fundamentals

Published
by
NDG
on February 3, 2010
in advertising, articles, e-marketing, new home sales marketing and real estate marketing
. 0 Comments

Connect the Dot.com’s in Your Online Marketing

for Homebuilders, Developers, and Real Estate Brokerages

A Step-By-Step Process to Staying Focused and On-Track in Today’s Market

NDG is sharing a roadmap with our clients and friends this year. It’s a roadmap to achieving online advertising and marketing results in 2010. In seven steps—steps, which we admit, are complex, and which take time and dedication to achieve—NDG will show you how to lay the groundwork for online real estate marketing and sales success this year. We’ll share one step per post, starting this week with:

Follow the Content Path: The Fundamental Components Required for Integrating and Flowing Your Data

What to do, where to do it, and how to make it all work together: Revealed below is NDG’s online integration map for flowing data (content) throughout the fundamental online marketing components for Homebuilders, Developers, and Real Estate Brokerages.

dataflow3

1. Utilize a Branded, Adminable, and Content-Driven Website

What does “Adminable” mean?

This term simply means that your website is easily updated with new content by non-programmers via a Content Management System (CMS) that allows you to modify the content on your website without the help of a programmer.

What does “Content-Driven” mean?

We mean that fresh content is critical to your success, just as gasoline is required to make your car’s engine go: Community Listings, Inventory Homes List, Customizable Interactive Floorplans, Product Photography, Customizable Driving Directions to Sales Centers, Homeowner Testimonials, etc.

2. Utilize a Customer Relations Management System  (CRM)

What is a Customer Relations Management System?

Software that helps organize, manage, automate, and ensure the quality of your company’s interactions with both sales prospects and buyers.  Utilizing a CRM system will help you convert browsers into buyers.

3. Export XML Data Feeds from your CRM to 3rd-Party Referral Websites

What is an XML Feed?

This is the programming code that feeds YOUR HOME LISTINGS into third-party referral websites such as NewHomeSource.com, Trulia.com, or Move.com, etc., automatically, ensuring your listings on these websites are current and accurate—without having to manage the data manually.

4. Connect with Social Media Platforms

What are Social Media?

These are the online communities, websites, and platforms (such as Blogs, Facebook, YouTube, Twitter, etc) that allow people from any location on the planet to come together to share common interests. Social Media are today’s public relations.

5. Acquire and Analyze Website Analytic Performance Data

What are Website Analytics?

The hard numbers from your website and other online components that tell you who is interacting with you, or not, and why, where, when, and how. The proof is in the numbers, and the more you know and understand, the more you’ll be able to refine your approach and modify your outreach to create the greatest results.

By utilizing each of these fundamental components, and by properly flowing your content and data through them in the correct order, you can ensure that your online resources are structured for maximum efficiency, that no (or at least few) opportunities for exposure and connection with the right prospects are being missed, and that you are poised for the most return on your investment.

Next week we’ll discuss the fuel that makes this online engine run: CONTENT!

Tags: , , , , , , ,

NDG’s Red Hot Online Marketing Strategies from IBS 2010

Published
by
NDG
on January 25, 2010
in advertising, e-marketing, marketing, new home marketing, new home sales marketing and real estate marketing
. 0 Comments

A huge thank you to all who attended the Red-Hot New Home Sales and Marketing Solutions seminar with Myers Barnes and Jim Adams at this year’s International Builders’ Show in Las Vegas. We appreciate your time, and we’re confident that if you employ the tactics we outlined in the program, your team will achieve online marketing success in 2010!

We know it seems overwhelming but, with a solid plan of action, and a commitment to seeing it through, your online presence will begin to pay measurable dividends.

IF YOU MISSED THIS YEAR’S SHOW: A complete PDF of the Red-Hot New Home Sales and Marketing Solutions presentation is now available for you to download at your convenience here.

And of course if you ever need help, NDG stands ready to create real solutions to your online marketing and advertising problems. You can reach us anytime at our website, on our Facebook Fan page, or by calling (877) 889-1848.

Tags: , , , , , , , ,

Facebook Users Now Exceed 250 Million

Published
by
NDG
on July 23, 2009
in articles and e-marketing
. 0 Comments

Just a few months ago, social networking behemoth Facebook announced that it had reached 200 million users. Now, just over 3 months later, the site has reached 250 million users, acquiring up to 750,000 new users per day in recent weeks.

And though much of this growth (approximately 70%) has come from outside the United States, the site is now the most visited in the United States where it is the undisputed #1 social networking site.

“For us,” says Facebook creator and CEO Mark Zuckerberg, “growing to 250 million users isn’t just an impressive number; it is a mark of how many personal connections all of you have made, and how far we at Facebook have to go to extend the power of connection to the billions of people around the world.”

So, everybody’s jumping aboard the social networking bandwagon, and Facebook is the leading platform, but what about engagement? Facebook reports that users spent an average of 4 hours, 39 minutes on the social network in June 2009, that 20 million users log in at least once a day, and that 30 million update their status daily, making the company’s apparent inability to fully monetize all the more mystifying—though there are hints that the floodgates of revenue may be opening soon.

Read Mashable’s take on this impressive milestone here.

Read Facebook creator and CEO Mark Zuckerburg’s blog post here.

Tags: , , ,

Red-Hot New Home Sales And Marketing Solutions

Published
by
NDG
on June 4, 2009
in e-marketing, new home sales marketing and real estate marketing
. 0 Comments

What’s hotter than hot? The e-marketing strategies that are getting new homes sold. Come and learn the New, New Fundamentals with New Homes Sales Training Expert and Best-Selling Author Myers Barnes and Real Estate E-Marketing Expert Tom Nelson of NDG Communications at the 2010 International Builders’ Show.

This year’s show will be January 19-22, 2010 in Las Vegas. Myers and Tom will share the latest and greatest strategies and tactics of online real estate marketing used by some of the most successful companies in North America. Don’t miss your chance to ask the experts—get more information on the 2010 International Builders’  Show here.

Tags: , ,

This is ARGENT

Published
by
NDG
on May 21, 2009
in articles and e-marketing
. 0 Comments

NDG Communications proudly announces the new website and multi-channel launch campaign for Argent Condominiums, a multi-story condominium project in downtown Silver Spring, Maryland, just outside Washington, D.C.

In addition to the launch campaign, and even with a critically urgent schedule, NDG developed a pre-launch teaser campaign that used strategically placed print to create curiosity and lead consumers to a clever landing page that captured qualified preview registrants weeks before the website or building was ready to receive visitors.

“NDG worked very hard to craft a very compelling multi-channel campaign for Argent,” said NDG President Tom Nelson, “one that fully leverages new media to make meaningful connections with qualified prospects.”

NDG Communications is an award-winning, nationally recognized advertising and interactive marketing agency just outside Washington, D.C.

Tags: , , , ,

Introducing the New Fulton Research Website

Published
by
NDG
on May 14, 2009
in e-marketing
. 0 Comments

NDG Communications is proud to announce the launch of the new Fulton Research website www.FultonResearch.com, where you can:

•    Register to receive a free subscription to Residential Market Trends, which provides key market statistics and important indicators every month. With your free subscription, you will also gain access to the complete archive of past editions.

•    Stay up to date with ON TARGET, the Fulton Research blog, which comments on current market events, and gives you early notice of big news on the horizon that affects your business.

•    Learn more about Fulton Research’s project profiles and how their comprehensive services can give you the competitive edge you need to make smart, informed decisions about everything from marketing and sales to investing tactics and long-term business strategies.

We’re very proud of the work we’ve created for Fulton Research and encourage everyone in the builder, real estate, development, and housing industries to visit their new website for some of the most up-to-date insights and analysis available.

Tags: , , , ,

NDG Receives ADDY AWARD for New Civista Health Website

Published
by
NDG
on March 26, 2009
in Awards and e-marketing
. 0 Comments

On Thursday, March 19th, 2009, The Advertising Club of Metropolitan Washington, D.C., held its 41st annual ADDY® Awards Gala to recognize the best in creative excellence in the metro Washington area. The ADDY® Awards are the advertising industry’s largest competition.

NDG Communications was recognized with a Silver Addy Award for our work for Civista Health. NDG developed the hospital’s new website, www.Civista.org, and we’re honored to share this recognition with Civista.

Now Civista can provide all the information the community needs to take charge of their own health, and all the information they need about the medical center, in a single online resource. From the new health resources page, which provides brief and easy-to-understand articles about almost every health concern, to presenting the latest health news, the new Civista website is truly a comprehensive portal to good health.

Visitors can use the new Civista website to find a doctor, download a welcome kit for those who will be patients at the medical center, and even watch videos of Civista staffers share their experiences, of patient testimonials, and even a take a video tour of the brand-new facility. With their new website, Civista can now truly say Good Health Starts Here.

NDG Communications is an award-winning, nationally recognized advertising and interactive marketing agency just outside Washington, D.C. Check us out at www.NDGCommunications.com.

Tags: , , , ,

Social Sites Now Bigger than E-Mail

Published
by
NDG
on March 12, 2009
in advertising, e-marketing and marketing
. 0 Comments

There is some pretty big news in the “March 2009 Global Faces and Networked Places” report on social networking from Nielsen, one of the leading global marketing and media information companies.

According to the report, “two-thirds of the world’s internet population visit social networking or blogging sites, accounting for almost 10% of all internet time….That percentage is likely to grow as time spent on social network and blogging sites is growing more than three times the rate of overall internet growth.” The report goes on to state that time spent on social media sites has overtaken personal e-mail “to become the world’s fourth most popular online sector after search, portals, and PC software applications.”

Transversely, however, the report identifies a not totally unsuspected trend: As these social networking sites become more attractive to advertisers, they become “less appealing to members who see highly-targeted ads as invading privacy.” Consumers are actually growing less tolerant to advertising on social media. And, more social media users now consider advertising on social networking sites to be an intrusion; even the number of those respondents who don’t mind being served ads if they are relevant to their interests is dropping.

What does this mean for smart marketers? That content, and the way it is delivered and transmitted, is becoming more complex than ever—and that companies must undertake careful studies of these channels before engaging them. Additionally, it also seems to indicate (though indirectly) that the e-mail component of any online campaign must be fully considered in the context of greater social media usage, necessitating more formal integration of e-mail content with social media content.

Tags: , , ,

Boomers Still Booming

Published
by
NDG
on March 3, 2009
in e-marketing, new home marketing, new home sales marketing and real estate marketing
. 0 Comments

On his blog Do You Convert? Mike Lyon dishes the dirt on who’s shopping online for new homes. The latest Pew Research Center study shows that Baby Boomers comprise 35% of the total adult population using the Internet. According to Mike, “they’re wired to the Web and they know how to use it!”

Tags: ,

Sharing is Easy

Published
by
NDG
on February 17, 2009
in advertising, articles, e-marketing and marketing
. 0 Comments

Over at the excellent Smartblog on Social Media, Rob Birgfeld is examining exactly how sharing is going on between users—and explaining why your customers are the best marketers money can’t buy. According to Rob, “If you’re mindful of how and where they share, you’ll have true word-of-mouth working on your behalf.” Read the whole article Here.

Tags: , , ,