It’s been quiet on our blog lately, but we’ve been busy behind the scenes and we’ve got big news!
We recently launched the NDG mobile site, so now you can see what we’re up to on your smartphone or tablet. You’ll even notice a new client on the roster, Orleans Homes.
Orleans has had a tradition of building and delivering outstanding homes since 1918 and we are thrilled to be working with a company that focuses on a “simply happy” customer experience and building fantastic homes.
Of course, the NDG staff has been hard at work bringing these exciting new changes to life and we’re pleased to welcome two new members to the team: Art Director Ola Elrefai and Proofreader/Junior Copywriter Sean McKenna.
With a summer this hot, we can’t wait to see what fall has in store for us at NDG.
Do you want more likes and shares on Facebook? Create content people want to actually share!
Another great article reveals that the biggest factor for creating engagement is creating content that is relevant to both your brand and your customer. Click here for more great insights into creating engagement on Facebook.
With 10.4 million monthly visits originating on mobile devices, Trulia is releasing a new ad platform that will allow advertisers/homebuilders to place geolocated ads on the most trafficked pages of the Truliasmartphone app and mobile website.
Mobile banner ads will appear above search results mapped by zipcode and will show a contact name, phone number, and photo.
Why is this such a big deal?
30% of Trulia’sweekend traffic is from mobile devices
Homebuyers searching on mobile are 60% more likely to take the next step
Mobile searches have grown by 250%
However, it’s about more than advertising to mobile users—it’s about offering content specific to a user’s geographical location and tapping into the buyers who are most likely to visit your communities and homes.
Click here to learn more about Trulia’snew geolocation
mobile advertising platform.
What works in traditional online advertising will not necessarily be successful with mobile campaigns.
What’s the conclusion we can draw here? It’s that if you haven’t started seriously considering mobile advertising, now’s the time. Mobile is where you want and need to be to connect with savvy new home buyers on the go—and now at home as well.
Click here to learn more about how you can use mobile advertising to connect and engage the right buyers to generate real results.
Apple is a successful, innovative company with loyal customers. What sets them apart from other computer companies? Instead of simply saying they make great computers, Apple starts with their why—challenging the status quo.
Apple’s goal—and your goal—is not to do business with everyone who needs your product, but rather people who share your “why”. This is especially true for a purchase as important and personal as a new home.
Your “why” gives your customers something to relate to, it encourages them to act, and can lead to greater brand loyalty. It’s also what truly sets you apart from other homebuilders.
Infographics are hot on the marketing scene right now. An infographic is an eye-catching graphic representation of information, trends, or statistics. Whether for real estate, healthcare, or any industry, infographics can make facts and figures much more interesting.
Lately, I’ve had the pleasure of designing a number of new infographics, including this onedetailing some fun facts about our agency’s culture.
How can you make infographics work for you? First, the text in your infographic should be brief, representing the basic facts and figures you wish to convey. Second, successful infographics offer intriguing titles and perspectives about topics that draw people in. Third, effective infographics are presented in a visual style that delights and inspires.
And when it comes to building links and generating online publicity, infographics have the power to take your message viral, especially on social networks. Marketing doesn’t get any better than other people spreading your message for free, and infographics are one thing that people definitely love to share.
Click here for more insights into how infographics can be a smart and cost-effective vehicle for marketing your brand.
Still trying to convince prospects that it’s time to buy? Here’s huge news: homebuyers can now own a home for the same price as renting—or in some cases, even less. Affordability is at an all-time high, and the cost of renting will soon exceed the cost of owning for many people.
According to Trulia’s newly released Winter 2012 Rent vs. Buy Index, homeownership is more affordable in 98 of the nation’s 100 major metropolitan areas, with Honolulu and San Francisco as the only holdouts.
The Winter 2012 Rent vs. Buy Index tracks renting vs. buying affordability based on asking prices for rental and for-sale homes between December 1, 2011 and February 29, 2012.
Ready for even more convincing news? Click here for more on national—and even some localized—renting vs. buying trends, or click here to view an interactive chart displaying each city’s index value.
Earlier this week, Facebook announced that Timeline for brand pages will be pushed live on March 30.
One benefit to the new layout—photos will become a main focus. According to Dr. John Medina’s book, Brain Rules, “we learn and remember best through pictures, not through written or spoken words,” meaning better and faster brand recognition and engagement.
The purpose of the Facebook brand page will be less about selling and more about telling an authentic story and sharing your company culture. This is another opportunity to express what makes your company unique and build an emotional connection with fans.
Here are a few things you can do to prepare:
Start thinking about your company’s cover photo. It’s the perfect spot to showcase a new product or promotion.
Go through your company’s history and mark milestones to share on the timeline and show a more complete story.
Make sure all of your information, photos, and videos are up to date.
Check out the links below to learn more about Facebook Timeline for brand pages:
How many times have we heard that the three most important things in real estate are location, location, location? But what makes a location appealing to buyers?
According to one of the latest stories in the NDGKnowledge Base, “8 Location Factors that Influence Home Buyers,” it’s different for every buyer, but three fundamentals are consistent: Survey research shows that the top three things first-time homebuyers look for in a location are proximity to shops and services, to their job, and to good school districts.