Category Archives: advertising

NDG Goes for Gold at the Nationals Awards

Posted on December 3, 2009 by NDG

The Nationals are the National Sales and Marketing Awards for the Real Estate and Homebuilder Industries. Now in its 28th year, The Nationals Awards Show pays tribute to superior new-home sales and marketing achievements by marketing professionals, homebuilders, and associates. … Continue reading →

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Online Video Streaming Views Grow 40% Over Last Year

Posted on April 16, 2009 by NDG

Nielsen has released a new analysis of online video viewing—more than 9.6 billion streams were viewed by an estimated 130 million web users, a nearly 9% jump over the previous month, and 38.8% increase over figures released for March 2008. … Continue reading →

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Social Sites Now Bigger than E-Mail

Posted on March 12, 2009 by NDG

There is some pretty big news in the “March 2009 Global Faces and Networked Places” report on social networking from Nielsen, one of the leading global marketing and media information companies. According to the report, “two-thirds of the world’s internet … Continue reading →

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Going Back to Godin

Posted on February 19, 2009 by NDG

Be loved, or at least be less annoying. In his blog, Seth Godin shares two paths to success: “The goal is to create a product that people love. If you can’t do that, though, perhaps you can make your service … Continue reading →

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Sharing is Easy

Posted on February 17, 2009 by NDG

Over at the excellent Smartblog on Social Media, Rob Birgfeld is examining exactly how sharing is going on between users—and explaining why your customers are the best marketers money can’t buy. According to Rob, “If you’re mindful of how and … Continue reading →

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The Right Mix for the Highest Digital ROI

Posted on February 10, 2009 by NDG

Over at Marketing Sherpa they’ve asked consumer marketers to rank the ROI of various online marketing tactics and published the rankings for Q4 2008. The results? It appears that email, SEO, and paid search continue to enjoy the best ROI. … Continue reading →

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Direct Mail Fundamentals

Posted on February 5, 2009 by NDG

E-mail marketing is very effective and has a reasonably low cost compared to regular direct mail, but regular direct mail is not going away, and it can be part of an effective marketing mix to reach particular segments of the … Continue reading →

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Create Effective Search Engine Optimization Using Flash—Yes, Flash

Posted on February 3, 2009 by NDG

Frequently we come across blog postings, white papers, and articles in magazines regarding the use of Flash-based websites and its negative effect on search engine optimization (SEO) efforts. Almost unanimously, many who claim to be experts condemn the use of … Continue reading →

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Super Bowl Shamefest

Posted on February 2, 2009 by NDG

Another year of low expectations and even lower delivery for the ad industry at this year’s Super Bowl. Rather than howl on like every other advertising-related blog about the dire collection of hyper-inflated nonsense that was trotted out last night … Continue reading →

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Print Reanimated

Posted on February 2, 2009 by NDG

Coy little campaign from (we think) a Brazilian sound production company called “Saxsofunny”:

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