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Category Archives: advertising
NDG Sets New Online Advertising Record for National Homebuilder Client
Our BDX (NewHomeSource.com and its affiliate network) account manager has just informed us that a recent campaign for one of our national homebuilder clients has achieved record-setting CTR results—“the highest performance we’ve ever seen from corporate creative”—a 570% increase over … Continue reading
The How and the Why
Practice makes perfect. But practice can also lull us to sleep on our feet. We can become so focused on the process, on completing the task, on how we’re getting it done, that we often forget why we’re doing it … Continue reading
New in Our Knowledge Base: Generating Leads with Facebook and Content Marketing vs. Traditional Advertising
Over the past few months, we’ve added quite a few new articles and e-books to the NDG “Knowledge Base,” our internal library of online content. Looking to drive more traffic to your website via Facebook? Check out “Beyond the Facebook … Continue reading
What We Learned at Advertising Week DC 2011
I recently attended Advertising Week DC 2011 where respected industry experts discussed topics such as mobile technologies and social networks as they relate to advertising and marketing. The biggest takeaway this year: the rise and coming dominance of mobile. In … Continue reading
Stanley Martin Makes It Easy For Realtors To Turn Prospects into Clients
Hilary Suskey, NDG Senior Marketing Manager Life just got a little easier for realtors. Our client, Stanley Martin Homes has just launched TeamStanleyMartin.com, an online realtor resource center created by NDG, where realtors can create personalized sales materials, live chat … Continue reading
Posted in Clients, advertising, web
Tagged ndg communications, online marketing, Stanley Martin Homes, website design
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Now Hiring at NDG: Art Director
Quintin Parrish, NDG Creative Director Finally had enough of working too late, making too little, and going nowhere? If you’ve worked in advertising before, you may have worked at one of those agencies—you know, the kind where everybody is miserable, … Continue reading
Posted in Careers at NDG, NDG Family, advertising, work
Tagged advertising, Fun at NDG, ndg communications, ndg companies, NDG Family
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What is it like to work at NDG?
Tracy Stire, NDG Accounting and Human Resources Director I’m often asked what it’s like to work at an advertising agency, if it’s more like “Mad Men” or more like “Animal House.” I laugh and tell them it’s actually more like … Continue reading
Posted in Careers at NDG, Fun at NDG, NDG Family, advertising, work
Tagged advertising, careers, Fun at NDG, jobs, ndg communications, NDG Family
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Homebuying Trends: Changing Priorities for Baby Boomers
Today Baby Boomers represent 78 million people in the U.S. population; the youngest are now approximately 46 years old and the oldest are approximately 65 years old. They are now moving out of the work force and into retirement while still holding on to about $3T in disposable income—and yes, that “T” stands for “Trillion.” Continue reading
Branding and the Battle for the Homebuyer Short List
Homebuilders know they cannot generally look forward to selling another home to a previous client. A home is usually the largest purchase a consumer will likely ever make, and people are staying longer and longer in their homes due to economic forces. Continue reading
Homebuilders & the Mobile Revolution
“The seminar leaders discussed many topics, but most impressive were the trends and statistics that demonstrate the growing value of mobile marketing to homebuilders…” Continue reading
