Author Archives: Hilary Suskey

Mobile Advertising Connects with New Home Buyers

Posted on by Hilary Suskey

It’s no secret that homebuyers are using their smartphones and tablets to conduct new home research and to find new homes while visiting neighborhoods. With ownership of smartphones and tablets skyrocketing, mobile advertising has now become an effective way to create brand awareness and generate sales.

Here’s some recent news about mobile trends we wanted to share:

  • What works in traditional online advertising will not necessarily be successful with mobile campaigns.

What’s the conclusion we can draw here? It’s that if you haven’t started seriously considering mobile advertising, now’s the time. Mobile is where you want and need to be to connect with savvy new home buyers on the go—and now at home as well.

Click here to learn more about how you can use mobile advertising to connect and engage the right buyers to generate real results.

New Home Affordability Makes Owning Less Expensive than Renting

Posted on by Hilary Suskey

Still trying to convince prospects that it’s time to buy? Here’s huge news: homebuyers can now own a home for the same price as renting—or in some cases, even less. Affordability is at an all-time high, and the cost of renting will soon exceed the cost of owning for many people.

According to Trulia’s newly released Winter 2012 Rent vs. Buy Index, homeownership is more affordable in 98 of the nation’s 100 major metropolitan areas, with Honolulu and San Francisco as the only holdouts.

The Winter 2012 Rent vs. Buy Index tracks renting vs. buying affordability based on asking prices for rental and for-sale homes between December 1, 2011 and February 29, 2012.

Ready for even more convincing news? Click here for more on national—and even some localized—renting vs. buying trends, or click here to view an interactive chart displaying each city’s index value.

The Club at Viniterra in the Virginia Golf Report

Posted on by Hilary Suskey

We’re excited to announce that NDG Communications client Kitty Hawk Land Company‘s Viniterra community in New Kent, Virginia, was featured in the Virginia Golf Report this month.

The article highlights the environmentally sustainable community and its two “glistening centerpieces”—The Club at Viniterra designed by Rees Jones and New Kent Winery.

Click here to read the entire story.

Homebuilder Confidence is on the Rise

Posted on by Hilary Suskey

The National Association of Home Builders has just revealed that homebuilder confidence increased for the fifth consecutive month in February 2012, with a reading of 29 on the NAHB/Wells Fargo Housing Market Index—bringing it to the highest level since May of 2007.

Click here to read the full story.

Seven Things Consumers Should Know

Posted on by Hilary Suskey

In November, Steve Alloy, President of Stanley Martin Homes, an NDG client, created a list of seven positive things consumers should know about our nation’s current economic state.

For example, did you know that the recession actually ended in June 2009, and that the U.S. economy actually grew by 2.5% in the fourth quarter of this year? Click here to read about this and other encouraging news, such as the profitability of American companies, the truth about unemployment in our region, and more.

Stanley Martin and Duball, LLC, Launch Foxhall Ridge Website

Posted on by Hilary Suskey

NDG is pleased to announce our client, Stanley Martin Homes, and Duball LLC recently launched a new website for their latest community, Foxhall Ridge.

Foxhall Ridge is a luxurious community of elegant townhomes located between Georgetown and the Palisades in Washington, D.C. The community offers luxury townhomes for discerning homebuyers in two unique neighborhoods, The Enclave and The Terraces.

Designed by NDG, the new website features an interactive sitemap,  and showcases available homesites in each neighborhood, as well as nearby amenities.

NDG is proud to have developed this website with the wonderful team at Stanley Martin and we look forward to more fruitful collaboration.

The Benefits of Buying a Spec Home, from a Stanley Martin Neighborhood Sales Manager

Posted on by Hilary Suskey

For homebuyers who want to buy new, but just don’t have the time to wait for a new home to be built, many builders, including our client Stanley Martin Homes, offer “spec” or “immediate delivery homes,” built based on what the builder thinks potential buyers are looking for.

Want some great insights on buying a spec home? Click here for some very helpful advice from Stanley Martin Homes Neighborhood Sales Manager Ashley Johnson.

Why the DC Market Works

Posted on by Hilary Suskey

By Hilary Suskey,
NDG Senior Marketing Manager

Based on new research from NDG’s client Stanley Martin Homes, the Washington, D.C., metropolitan area is among the healthiest housing markets in the country. Stanley Martin’s Market Research Analyst Andrew Hughes decided to research the factors that help the D.C. market thrive when others cannot. Click here to learn more about what makes D.C. such a stable and successful market for new homebuilders and real estate in general.

Stanley Martin Makes It Easy For Realtors To Turn Prospects into Clients

Posted on by Hilary Suskey

Hilary Suskey,
NDG Senior Marketing Manager

Life just got a little easier for realtors. Our client, Stanley Martin Homes has just launched TeamStanleyMartin.com, an online realtor resource center created by NDG, where realtors can create personalized sales materials, live chat with a Stanley Martin Realtor Relations Counselor, and learn the latest about future promotions and incentives. Realtors can even make personal tour videos for clients with Flip HD video cameras available on-site at every Stanley Martin community. Go to TeamStanleyMartin.com to register today!

Stanley Martin Unveils New Model Featuring First-Floor Master

Posted on by Hilary Suskey

Hilary Suskey,
NDG Senior Marketing Manager

Stanley Martin Homes, a client of NDG, recently released their new Morgan home model in their Selma Estates community in Leesburg, Va.

The Morgan boasts a unique first-floor master suite which features a luxury master bath with dual vanities, seated shower, and separate soaking tub, as well as a large walk-in closet. The first-floor master suite is a growing trend in the home building industry, and is increasingly popular as it offers homeowners a private retreat from children and guests.