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Over the course of 2018, we spent countless hours working with our clients to build better marketing strategies, researching the latest trends and ideas to stay ahead, and crafting beautiful creative to help our clients win in the homebuilding space.

We covered a lot of these topics and stories on our blog, but it’s been a busy year, and we won’t hold it against you if you’ve missed anything along the way. So before we turn the page on 2018 once and for all, here’s a look back at some of our top stories and projects from the past 12 months. Take a look.

Trending Topics

These were some of the top stories, in our humble opinion, that shaped the way homebuilders and land developers marketed their homes and communities throughout the year.

Why Real Estate and New Home Advertising on Facebook Just Got More Difficult

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2018 was a year of tumult and bad news for Facebook, and we saw the effects of that spill over into its profitable advertising empire. In the late summer, those effects were realized with some key changes to how builders would be allowed to reach consumers on the platform. Here’s what happened…

4 Things You Need to Know if You Missed BDX’s Digital Transformation Summit

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In April, we made our way to BDX’s annual Digital Transformation Summit (DCX) in Austin, TX, to come together with the industry’s best and brightest. With the digital landscape changing as rapidly as ever for homebuilders, there was plenty of talk about. These were our key takeaways…

What Facebook’s News Feed Changes Mean for Homebuilders

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One of the biggest stories to break in early 2018 was an unprecedented announcement from Facebook CEO Mark Zuckerberg that Facebook would alter its algorithm — changing the way brands would reach and engage with homebuyers. Here’s how that affected homebuilders…

Conversation-Starters

If you’ve been looking for ways to rethink your marketing strategy or approach, these are the posts we published to spark your imagination or get you thinking differently.

Why You Can’t Afford to Wait for the Next Big Thing

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Everyone is always wondering what’s on the horizon in advertising, marketing and even homebuilding, but we don’t think that’s the best way to look at it. To win in the years ahead, you have to stop asking what the “next big thing” will be and instead be the one to shape the industry yourself. All it takes is a little bit of courage…

6 Reasons Why Homebuilders Should Seriously Consider Using Instagram

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With all the uncertainty surrounding Facebook and ever-changing consumer demands, there’s never been a better time for builders to adopt an Instagram strategy. It’s a higher-funnel proposition, but it’s going to be an essential element of the marketing mix going forward. Here’s why…

Building an Unbeatable Marketing Playbook: Keys to Selling More Homes

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Sports and marketing probably have a lot more in common than you might think. In the spirit of the new football season, we highlighted some concepts that the best playbooks and marketing strategies share. This is how you get in the game…

Top Projects

Here’s a selection of some of our favorite projects from over the course of the year. They’re varied across print and digital, so there’s a little bit of something for everyone to check out.

Check Out Brookfield Residential’s Fresh New Website for Del Ray Place

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Everyone knows how pivotal a website is in determining your success in 2018, so we went all in with Brookfield Residential and McWilliams | Ballard to bring the story of Del Ray Place to life online. Here’s how it turned out…

Brookfield Residential’s Groundbreaking New App Goes International

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After our team broke new ground in the mobile app development space with our client Brookfield Residential in 2017, our work with “My Brookfield Home” was all about enhancing existing features and expanding the app’s footprint. And in April 2018, we crossed borders with the app by bringing it to the Greater Toronto Area. See the app that’s keeping consumers informed throughout the construction process…

NDG’s “Perfect Pairings” Campaign Honored with a Gold Award at The Nationals

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In late 2017, our team put together a special campaign designed just for the holidays. The campaign, titled “Perfect Pairings,” was our way to show our gratitude to our clients, partners and friends. It eventually earned us a prestigious Gold Award from The Nationals in January 2018. This is how it came together…

Inspiring Ideas

Throughout the year, our team shared recommendations and suggestions to help you be more productive and do better work. Here are a few of the highlights.

5 TED Talks Guaranteed to Inspire Advertising Greatness

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We’re big proponents of TED Talks because of their innate power to inspire and inform. And if you’re in need of some advertising and marketing inspiration, we have just the talks for you to enjoy. Watch them here…

Building Your Audiobook Library? Start With These 4 Titles.

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As busy schedules and digital distractions take our traditional reading time away, audiobooks are on the rise. If you’re just getting into this audio format or looking to build your library, our team had some picks for you. Find out what they recommended…

NDG Playlist: Throwback Edition

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Throughout the year, we asked members of our team to help us put together playlists to be the perfect backdrop to your workday. This curated playlist was one of our favorites because it asked some of our youngest members to pick their songs from before the turn of the millennium. Here’s what they picked…

We’d like to extend a special thanks to everyone who’s checked out our blog this year. We’re proud to be able to share the thoughts and ideas of the NDG team with you. To stay up to date with the latest content and stories published on our blog in the year ahead, be sure to sign up for NDG Insights, our monthly roundup of our top blog posts.

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