Monthly Archive for April, 2010

Cheap, Versatile, and High ROI: E-Mail Marketing

Published
by
NDG
on April 15, 2010
in advertising, e-marketing, new home marketing and real estate marketing
. 1 Comment

Continuing our series of posts about real estate and homebuilder online advertising and marketing fundamentals, this week we’ll discuss the basics of e-mail marketing.

You may have heard some rumors about the eventual demise of e-mail, with whispers of Facebook and Google wave-type platforms as the likely successors. The facts, however, show that e-mail is alive and well, and only continuing to grow in popularity and omnipresence.

247 billion emails were sent each day in 2009, and there were approximately 1.4 billion global email users in 2009, according to market research firm The Radicati Group. Even Google’s popular Gmail web-based e-mail served approximately 176 million users all by itself in the month of December 2009 according to the Wall Street Journal. In fact, according to mail2web.com, there were 100 million more e-mail users in the world in 2009 than there were in 2008.

So the number of e-mail users within the United States and around the world is massive and getting even bigger. But best of all, according to the Email Experience Council, e-mail marketing produces an ROI of 40-50% greater than all other direct marketing media or methods. Just like your online advertising, e-mail is trackable and analytics are available for your usage and response that can help you refine and finely tune your messages and approaches to ensure the most response.

And as to the idea that social media is taking away market share and eyes from e-mail, the fact is that many employers are now simply blocking social media sites such as Facebook and Twitter to maintain productivity, leaving e-mail as your primary communications conduit and best option for creating trackable results.

So you should feel very comfortable making e-mail a major component of your new home and real estate marketing—it’s cheap, quick, versatile, and, when executed properly and ethically, produces astounding returns that you can monitor, track, and use to guide your refinement on the path to e-mail marketing success.

Next time, we’ll discuss Website & Online Advertising Analytics and its role in getting the most for your money in your online advertising and marketing.

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