“Today’s Home Builder exists in a world of inter-connected online communities, yet many are not fully adjusted to the need for a well-designed and user-friendly website, let alone the many other ways a builder must exist online” says a new white paper from New Home Feed, which makes the case for creating more than just a robust website, but also “a thoughtful, nuanced web presence.”

NDG Communications CEO Tom Nelson was quoted in the document: “Homebuyers now start their buying process online first, using many different web resources to shop by elimination—deciding which precious few communities they will actually visit in person. Online success requires you to be where your prospects are looking, continually ready with the fresh content they’re looking for.”

Read the New Home Feed Blog HERE, and Download the White Paper HERE.