Comments on: Eyes, Clicks, and Real Results—Online Advertising Basics for the Real Estate Industry http://www.ndgcommunications.com/blog/index.php/2010/03/24/eyes-clicks-and-real-results-online-advertising-basics-for-the-real-estate-industry/ From the staff of NDG Communications, Inc. Wed, 10 Aug 2011 10:43:58 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jim Adams http://www.ndgcommunications.com/blog/index.php/2010/03/24/eyes-clicks-and-real-results-online-advertising-basics-for-the-real-estate-industry/comment-page-1/#comment-557 Jim Adams Mon, 12 Apr 2010 00:27:40 +0000 http://www.ndgcommunications.com/blog/?p=950#comment-557 Great post Tom, My guess is that now that we're all on the Web, we're all exposed to far more ads than we were before. The Web is growing and evolving like any other living organism. In the Web 1.0 period, all we really had were banners for advertising. The Web 2.0 period has really intensified our Web options. There are far more websites and far more ads compared to even only five years ago. We can only take so many ads, so our natural behavior, many times is to block them out. I think what many marketing professionals are learning is that banners are great if they're targeted at people looking for what we're offering. But irrelevant banners, blinking and moving, trying to steal our attention is so Web 1.0. Thanks for the post. It's one I've saved. Great supporting references. Jim Great post Tom,
My guess is that now that we’re all on the Web, we’re all exposed to far more ads than we were before. The Web is growing and evolving like any other living organism.

In the Web 1.0 period, all we really had were banners for advertising. The Web 2.0 period has really intensified our Web options.

There are far more websites and far more ads compared to even only five years ago. We can only take so many ads, so our natural behavior, many times is to block them out.

I think what many marketing professionals are learning is that banners are great if they’re targeted at people looking for what we’re offering. But irrelevant banners, blinking and moving, trying to steal our attention is so Web 1.0.

Thanks for the post. It’s one I’ve saved. Great supporting references.

Jim

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