Sarah Yaussi of Hanley Wood, publishers of Builder magazine and many other publications that serve the residential and commercial construction industry, recently attended the IBS 2010 show in Las Vegas where she saw NDG Companies President Tom Nelson’s presentation on online marketing for homebuilders, developers, and realtors.
“I ran across this factoid on page 15: Google and YouTube are serving 10 billion videos a month. The take-away was that people online would rather watch than read. So, I’ve been taking this insight to heart of late, even purchasing a FlipCam pocket video recorder and shooting some video on my own with the intent to integrate more of it into my news stories and blogs.”
Sarah then shares “lessons learned” from her experience with video, which are good recommendations for everyone beginning with online video production. Click here to continue reading Sarah’s blog and see her new video experiment results.
