Connect the Dot.com’s in Your Online Marketing
for Homebuilders, Developers, and Real Estate Brokerages
A Step-By-Step Process to Staying Focused and On-Track in Today’s Market
NDG is sharing a roadmap with our clients and friends this year. It’s a roadmap to achieving online advertising and marketing results in 2010. In seven steps—steps, which we admit, are complex, and which take time and dedication to achieve—NDG will show you how to lay the groundwork for online real estate marketing and sales success this year. We’ll share one step per post, starting this week with:
Follow the Content Path: The Fundamental Components Required for Integrating and Flowing Your Data
What to do, where to do it, and how to make it all work together: Revealed below is NDG’s online integration map for flowing data (content) throughout the fundamental online marketing components for Homebuilders, Developers, and Real Estate Brokerages.
1. Utilize a Branded, Adminable, and Content-Driven Website
What does “Adminable” mean?
This term simply means that your website is easily updated with new content by non-programmers via a Content Management System (CMS) that allows you to modify the content on your website without the help of a programmer.
What does “Content-Driven” mean?
We mean that fresh content is critical to your success, just as gasoline is required to make your car’s engine go: Community Listings, Inventory Homes List, Customizable Interactive Floorplans, Product Photography, Customizable Driving Directions to Sales Centers, Homeowner Testimonials, etc.
2. Utilize a Customer Relations Management System (CRM)
What is a Customer Relations Management System?
Software that helps organize, manage, automate, and ensure the quality of your company’s interactions with both sales prospects and buyers. Utilizing a CRM system will help you convert browsers into buyers.
3. Export XML Data Feeds from your CRM to 3rd-Party Referral Websites
What is an XML Feed?
This is the programming code that feeds YOUR HOME LISTINGS into third-party referral websites such as NewHomeSource.com, Trulia.com, or Move.com, etc., automatically, ensuring your listings on these websites are current and accurate—without having to manage the data manually.
4. Connect with Social Media Platforms
What are Social Media?
These are the online communities, websites, and platforms (such as Blogs, Facebook, YouTube, Twitter, etc) that allow people from any location on the planet to come together to share common interests. Social Media are today’s public relations.
5. Acquire and Analyze Website Analytic Performance Data
What are Website Analytics?
The hard numbers from your website and other online components that tell you who is interacting with you, or not, and why, where, when, and how. The proof is in the numbers, and the more you know and understand, the more you’ll be able to refine your approach and modify your outreach to create the greatest results.
By utilizing each of these fundamental components, and by properly flowing your content and data through them in the correct order, you can ensure that your online resources are structured for maximum efficiency, that no (or at least few) opportunities for exposure and connection with the right prospects are being missed, and that you are poised for the most return on your investment.
Next week we’ll discuss the fuel that makes this online engine run: CONTENT!