“It’s about making your brand more personal than on other channels.”

Over at Online Media Daily, Gavin O’Malley has mined the latest Forrester Media report on social media for some impressive facts on social media usage by “empowered women.”

“In particular, 42% of this prized demographic reported visiting social networks like Facebook and MySpace, compared to just 33% of all U.S. adults online engaging in such activity….Empowered women — or those ages 25-54 who feel that the Internet helps them manage their family life — are highly influential as household decision-makers as well as among their peers.”

Read the article here.

Tags: e-marketing, ndg communications, social media