We’re big believers in the power of new media to transform relationships. And we’re big on Seth Godin. Over at his blog, Seth points out that “TV advertisers are finally discovering that YouTube + viral imagination = free media.” And while the cost of providing and “broadcasting” content is now phenomenally lower, “the rules are different, as they always are online.” For starters, you’re going to have more companies to compete with. And, once you set your idea free into the digital world, you lose control over it. The biggest change? The guys with the best ideas will win; not necessarily the guys with the most money. Read the whole artice here.
Tags: e-marketing, ndg communications, online video, Seth Godin, socialmedia, web 2.0, youtubeMonthly Archive for April, 2009
Nielsen has released a new analysis of online video viewing—more than 9.6 billion streams were viewed by an estimated 130 million web users, a nearly 9% jump over the previous month, and 38.8% increase over figures released for March 2008. And YouTube, hulu, and Yahoo! were the top three sites for streaming video, serving up more than 6 billion video streams among them. Read the entire article here.
Tags: e-marketing, ndg communications, online video“It’s about making your brand more personal than on other channels.”
Over at Online Media Daily, Gavin O’Malley has mined the latest Forrester Media report on social media for some impressive facts on social media usage by “empowered women.”
“In particular, 42% of this prized demographic reported visiting social networks like Facebook and MySpace, compared to just 33% of all U.S. adults online engaging in such activity….Empowered women — or those ages 25-54 who feel that the Internet helps them manage their family life — are highly influential as household decision-makers as well as among their peers.”
Read the article here.
Tags: e-marketing, ndg communications, social mediaNDG Communications is proud to announce that two new team members have come aboard recently: Beverly Kitchens is NDG’s newest Art Director, and Deanna Spence is our latest addition to the NDG Account Services department. We are very excited about the capabilities and experience each one brings to NDG.
Beverly Kitchens, Art Director
Beverly is a graduate of James Madison University, where she earned a BFA in graphic design. Prior to joining NDG Communications as Art Director, Beverly was a graphic designer for Delucchi+ in Washington, D.C., where she served numerous development, real estate, and resort clients. She has also served as a designer for The George Washington University Communications & Creative Services Department, and as a print specialist at Alexandria, VA-based Pixels & Ink. Her expert hand, consistent visual style, and strong conceptual skills have quickly made her an integral part of NDG’s creative team.
Deanna Spence, Account Executive
Deanna has worked in the real estate industry for more than eight years, serving both new home sales companies and builders. She is also a licensed real estate agent and has served in numerous community sales roles. Despite the fact that Deanna is the only Raven’s fan in the midst of some hardcore Redskins supporters here at NDG, we’re still proud to have her aboard. When she’s not taking care of client needs, Deanna enjoys sampling sushi with her bulldog, Fallyn, and spending quality time with her family.
Beverly Kitchens
Deanna Spence
