Relocations are a big untapped market for many real estate firms. The recent National Association of Realtors Profile of Buyers and Sellers provided statistical data that indicated a strong correlation between the relocation market and Realtors (as opposed to homebuilders, developers, or others).

Our Conclusions regarding Relocation:

• Realtors have the best access to relocation buyers

• Buyers are five (5) times more likely to make their first contact a Realtor rather than a builder

• 11% of all home purchasers cited Relocation as the primary reason for a home purchase

ANALYSIS AT-A-GLANCE

Method of Home Purchase:
• 81% - From a real estate agent or broker
• 54% - Of new home buyers used a real estate agent or broker
• 10% - Directly from builder or builder’s agent

First Step Taken During the Home Buying Process:
• 33% - Search for homes via the Internet
• 17% - Contacted a real estate agent
• 03% - Contacted a builder or visited a model home

Resources Used When Searching for a Home:
• 87% - Internet
• 85% - Real estate agent
• 22% - Homebuilder

Where Buyers Found the Home They Purchased:
• 37% - From the Internet
• 33% - From a real estate agent
• 07% - Builder or builder’s agent

Internet Resources Used:
• 60% - Local metropolitan MLS websites
• 48% - Realtor.com
• 46% - Real estate company websites

DATA SOURCE:
The 2008 National Association of Realtors® Profile of Home Buyers and Sellers

Tags: new home sales marketing, real estate marketing